Bookmark Us! MPA News Roundup 2020
The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.
July 27, 2020
INDUSTRY NEWS…What we are up to
Meredith Expands Premium Quarterly Subscription Offerings With 'Traditional Home'
Meredith Corporation is offering another of its premium quarterly titles for home delivery withTraditional Home’s new subscription plan, beginning with its fall/winter issue. Folio 7/20, Business of Home 7/20, MediaPost 7/21
Fast Company Announces Innovation Festival
The Innovation Festival isan immersive multisession online experience convening thousands of makers and innovators from across the globe—on a single digital event platform—for five days of inspiration, connection, and meaningful takeaways. Fast Company 7/23
Hearst Magazines Ramps Up Membership, Paywall Rollout
‘Cosmo Unlocked’ launched earlier this month, offering readers unlimited digital access for $2 a month. WWD 7/22
Commentary: Every Business Can be a Subscription Business
Howcompanies — from local retailers to giant industrial manufacturers — can earn more consistent revenue and develop stronger customer loyalty. Harvard Business Review 7/21
The Biggest Unanswered Questions Around Apple’s Upcoming Privacy Update
From contextual targeting to what qualifies as an ‘ad network,’ many of the changes to Apple’s identifier for advertising, or IDFA, are still open to interpretation. Digiday 7/24
Nielsen Hatches New Methodology For Cookieless Future
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The first phase of the overhaul will happen in early 2021. AdExchanger 7/21