Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.


June 8, 2020

INDUSTRY NEWS…What we are up to

Journalists Get Caught in the Crosshairs as Protests Unfold
Dozens of journalists across the country tweeted videos of themselves and their crews getting arrested or assaulted. Nieman Lab notes 130 separate incidents. Axios (6/1)Nieman Lab (6/1)

September Issues Will Be Exactly What They Say on the Cover This Year
Magazine publishers are pushing back the newsstand release date of the most important issue of the year to September instead of August due to the coronavirus. WWD (5/29)

Publishers are Tying Virtual Events to Subscriptions
As publisher events have been forced online, they are becoming more entrenched with other parts of the business, particularly subscriptions. Digiday (6/1), Digiday (5/28)

How COVID-19 is Reshaping Affiliate Partnerships 
As some brands have had to pivot their product or service offerings, they've looked for cost-reduction opportunities including compensation to affiliate partners. Publishing Executive (6/1)

Meredith Corp Launches Company-Wide #BeTheKind Campaign
To bring its audience’s attention to acts of kindness happening during difficult times, Meredith Corp. has launched a company-wide campaign called #BeTheKind. Media Post (6/1)

For ‘Inc.’, It’s Not About Platform or Product, It’s About Purpose
Editor-in-chief Scott Omelianuk discusses the core elements behind his editorial strategy and mission. Folio (6/4)

National Standard Race (NASTAR) Operations Return to Active Interest Media and ‘SKI Magazine’ 
The NASTAR series of more than 100,000 annual races “can trace its roots back to 1968 when the program was developed by ‘SKI Magazine’,” said AIM CEO Andrew Clurman. SNEWS(6/4)

Vox Media CRO Ryan Pauley: Using Scale To Weather A Crisis
Brands are leaning on Vox Media to provide insights into what readers want to do and watch, and how to make ads that resonate during this time. AdExchanger (5/29)

'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Editor In Chief Jessica Pels: “[B]ecause of our data obsession and how quickly we can collect data, we have a really good lens through which to look at trends.” Media Post (5/29)

‘Elle’ Features 60 Powerful And Peaceful Moments From The George Floyd Protests
Powerful images of peaceful protesting from the past week. Elle (6/1)

Inside the June/July Issue of ‘AARP The Magazine’
In its first edition created during the coronavirus, ‘AARP The Magazine’ provides advice and stories of resilient people for these challenging times. AARP (5/29)

Featured Winners of the National Magazine Awards (the ‘Ellies’)
Highlights: ‘Bon Appétit’ won four awards, including a General Excellence win in the lifestyle category; and ‘National Geographic’ won awards for photography and social media. Folio (5/29)