Bookmark Us! MPA News Roundup 2020
The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.
June 29, 2020
INDUSTRY NEWS…What we are up to
What Publishers Can Learn From the Pandemic’s Engagement Surge
While such engagement surges are welcome, they also present a real opportunity for sustainable growth.Folio 6/24
Print Designers on Covering Global Crises
The Drum talks to print designers at The New Yorker and The Economist using this unique period in history depicting social commentary.The Drum 6/19
Commentary: Is the Facebook Ad Boycott an Opportunity for Publishers?
A chance to recoup lost ground for publishers, who have long positioned themselves as brand-safe advertising alternatives to tech platforms. Folio 6/23
Publishers Report Online Newsletters Deliver Ad Revenue Boost
An internal study by marketing platform LiveIntent shows increases in revenue for some publishers via their online newsletters during the COVID-19 pandemic.MediaPost 6/18
Publishers See Digital Events as a New Route to Audience Data
Publishers are collecting valuable first-party data that can be used to monetize other parts of their business, ultimately reducing their reliance on third-party cookies.Digiday 6/23
Commentary: For Publishers that Embraced Events, Now What?
Lessons based on best practices of event-based publishers, highlighting Marvin Shanken who began calling himself an “experience maker” in addition to being a content creator.Freeport Press 6/18
‘The Right Question Changes Everything’: ‘The New Yorker’ Launches a New Brand Campaign
Digital ads will drive consumers to a series of provocative stories from the iconic magazine’s archives. The project is being led by Monica Ray, executive VP of consumer marketing at Condé Nast.AdAge 6/24
Ayesha Curry Talks Putting People Of Color At The Forefront With ‘Sweet July’
Curry says the goal of the magazine is to be a platform for business owners and creatives of color. Forbes 6/19
Commentary: Condé Nast Takes Steps To Foster Diversity
Condé Nast stood out at the IAB's NewFronts this week, not for its announcements about new programming and ad products, but its promise to foster diversity.MediaPost6/25
Vox Media research shows its audiences’ perspective on the Black Lives Matter movement
77% of respondents say the demonstrations cause them to feel more unity with their communities and motivate them to do something.VoxMedia 6/23
People Launches Digital Series "People's Voices From The Fight Against Racism"
The series puts black perspectives front and center as it explores the topics of equality and justice.MediaPost 6/23
Bring a Trailer’s Online Car Marketplace Joins Hearst Autos
Bring a Trailer is a community of more than 415,000 users where more than 175,000 registered bidders vet each vehicle.Car and Driver 6/25
Google News Initiative Launches Slate Of Analytics Tools
The Google News Initiative expanded its News Tagging Guide (NTG)and News Consumer Insights engagement metric offerings for publishersGoogle 6/24,MediaPost 6/24
Two Sides North America Launches “Love Paper” Campaign
The lovepaperna.orgresources form a consumer-facing campaign created to promote the sustainability of and dispel common environmental myths about print and paper. Publishers are welcome to use the campaign’s assets. Two Sides NA 6/25