Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

March 12, 2020

INDUSTRY NEWS…What we are up to

Digiday Research: Publishers Prioritize Direct-Sold Ads Heading Into the Second Quarter According to the latest Digiday benchmark research, direct-sold ads are still the biggest source of revenue for publishers online Digiday (3/12)

Meredith Continues to Invest in Print with Latest Food & Wine Upgrade Meredith is increasing print investment in titles, including Food & Wine, by increasing trim size and improving paper weight. Folio: (3/12)

Google Lens will make Sunday’s NY Times Magazine interactive Video, animation, and music playlists are all a part of the digital extras available via Google Lens. The Verge (3/12) and AdWeek - registration required (3/11)

Q&A: How AI Is Expected to Have a $19 Trillion Economic Impact by 2035 Artificial intelligence is trending. It is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. Adam Riccoboni, author of The AI Age, explains what's driving the growth. AdWeek – registration required (3/11)

UK Magazine Puts Forward A Positive Message In 2020 Fashion Shows Goldie, a magazine and editorial platform launched in 2018 to discuss aspirational ageing for over-40s, has evolved, attracting a rapidly growing and diverse audience. Now operating as a hub for inter-sectional conversations, the team is seeking to break down boundaries and barriers in a bid to create a more accepting and inclusive society. Forbes (3/12)

The New Republic: The Legacy Brand Debuts A Redesign That Integrates Authority With Intellectual Playfulness The Mr. Magazine™ Interview with Chris Lehman, Editor & Pentagram Design Firm Partner, Eddie Opara. The Mr. Magazine™ (3/11)

Hearst Live Announces Women's Health Line-Up and Partnerships Hearst UK has announced the return of its Women’s Health Live festival for 2020. FIPP (3/9). FIPP (3/9)

How Reader’s Digest Went From Life Support to Modern, Digital-first Multimedia Brand Profile on Bonnie Kintzer, CEO of Trusted Media Brands detailing how the brand was re-made. CNBC (3/6) CNBC (3/6)