Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

March 20, 2020

INDUSTRY NEWS…What we are up to

Coronavirus Coverage is Driving Surge in Traffic to Publishers Popular content analytics platform Chartbeat has reported that the number of pageviews across its network was up 33% last week compared to the same time last year, according to Recode. The amount of time spent actively scrolling, clicking, and reading articles was also up 30% during the same period. What’s New in Publishing (3/19), Folio (3/17) 

Magazines Lift Paywalls on Coronavirus Content Vanity Fair, The New Yorker and New York Magazine are among the publications making online COVID-19 content free. WWD (3/17) and AdWeek – registration required (3/6)

Publishers are Unlocking Fitness Classes for People Stuck at Home Some fitness and wellness publishers are unlocking paid online fitness classes. For example, Hearst Magazines is extending the free trial period of it All/Out Studio subscription video workout app. Digiday (3/19)

5 Best Practices Media Companies Can Learn from European Publishers Publishing Executive lists top takeaways from successful European publishers. Publishing Executive (3/17)

'Popular Science' Signs With Licensing Agency, Taps New EIC Popular Science is seeking new licensing opportunities through an exclusive agreement with agency Evolution USA to expand the brand and the distribution for the brand’s new line of STEM toys. MediaPost Communications (3/12) 

New Research Reveals Changing Consumer Attitudes to Social Media According to a recent OpenX/The Harris Poll, most publishers (77%) on the open web are more trusted. BDaily News (3/11) and What’s New in Publishing (3/19) 

The ACT 10 Experience Postponed The ACT 10 Experience has been postponed to October 5 to 7, 2020. Updated information can be found here.