Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

March 27, 2020

INDUSTRY NEWS…What we are up to

Travel Magazines Fill The Void Of The Real Deal Despite travel being severely restricted, travel magazines offer a way to experience destinations throughout the world. Forbes (3/26)

How 4 Publishers Are Turning Surveys Into Revenue Publishers who run annual surveys say they’re helpful to see how specific data points change over time, but it’s also important to adjust the questions over time to reflect changes in their readers or society at large. Folio (3/26)

Coronavirus Brings a Surge to News Sites Many journalists are covering a once-in-a-lifetime story from home, thanks to Zoom and Slack. Publishers continue to see a surge in subscriptions. What’s New in Publishing (3/26) and The New York Times - subscription required (3/20)

PEOPLE Insiders Panel Reveals Shifting Consumer Patterns During COVID-19 Pandemic American consumers are shifting their purchasing attitudes towards companies and brands during the COVID-19 pandemic, according to a survey of more than 500 participants over a two-day period* released by PEOPLE Insiders Panel, which is comprised of PEOPLE brand enthusiasts. Meredith Corporation (3/26)

Despite Relaxing Paywalls, Publishers Like Bloomberg, WSJ and The Atlantic See Subscription Spikes Publishers are seeing a spike in subscriptions over the last four weeks in the U.S. and Europe, fueled by readers’ appetite to stay as informed as possible during the ongoing coronavirus pandemic. Digiday (3/24)

'Parents,' Penguin Random House Partner On Nationwide Reading Movement In response to COVID-19, Parents magazine and Penguin Random House are moving up the launch of their nationwide family reading movement: “Read Together, Be Together.” The campaign was originally planned debut this summer. MediaPost Communications (3/25)

FIPP Insider Podcast Episode 2: The Next Decade in Media After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. FIPP (3/23)

When A Recession Comes, Don't Stop Advertising Numerous case studies point out the best strategy marketers can have during a recession is to maintain their advertising for long-term growth. Forbes

The Test Kitchen is Now a WFH Kitchen Food publishers grapple with what remote working will mean for production schedules. Digiday (3/26)

Ad Council joins forces with the White House to launch #alonetogether campaign The Ad Council, the Department of Health and Human Services and the Center for Disease Control have partnered with digital platforms to spread the message about social distancing. Campaign (3/25)

The ACT 10 Experience Postponed The ACT 10 Experience has been postponed to October 5 to 7, 2020. Updated information can be found here.