Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

May 1, 2020

 

INDUSTRY NEWS…What we are up to

 

Condé Nast's Pam Drucker Mann in the State of the Media in the Pandemic

Watch Condé Nast's chief revenue officer discuss how they are navigating managing costs and ad revenue during the pandemic. Advertising Age  - registration required (4/30)

 

Cosmopolitan Has Many Platforms But Just One Focus: Its Readers An interview with the editor-in-chief, Jessica Pels on her editorial strategy and mission. Folio (4/23)

 

4 Shout-Outs to Publishers Giving Back During the COVID-19 Crisis

M. Shanken Communications was recognized among three other publishers for a donation “intended to help feed many of the Americans who have lost jobs due to COVID-19, including restaurant workers, as well as front-line health care workers and other vulnerable groups,” according to Marvin Shanken, editor and publisher of Wine Spectator. Folio (4/24)

 

Publishers Ramp Up Charitable Initiatives During Pandemic

A look at how publishers are doing their part to give back, even as the industry experiences serious fallout from the pandemic. MediaPost Communications (4/30)

 

New Global Digital Subscription Snapshot 2020 Q2

The arrival of Covid-19 has brought about a dramatic shift in media behavior globally. As people’s freedom of movement is severely restricted, they have flocked to high-quality content providers as they seek out entertainment, escapism, inspiration and trustworthy news coverage. FIPP (4/28)

Stuck at Home with Little to Do, News Consumers are Surging toward Hobbyist Magazines

Health, food, and home and garden titles, among others, have seen an abundance of readers and social media engagement in the pandemic. Poynter (4/22)

 

How 4 Publishers are Approaching the First-Party Data Shift and Forging New Relationships with Advertisers

The article discusses how Condé Nast and 3 other publishers are forging new relationships and evolving their business models to adapt to data now being seen as a publisher asset instead of a commodity. What’s New In Publishing (4/29)

 

What Publishers Need to Know About Reaching GenZ

The publishers who will benefit from surging Gen Z usage are the ones who can serve relevant content through easy-to-use apps in the social, beauty, education, entertainment, retail, news, and even finance categories. Publishing Executive (4/30)