Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

May 11, 2020

 

Industry News - What we are up to…

BACKPACKER announces Camp-In, a day-long virtual outdoor festival Active Interest Media’s BACKPACKER announces a day-long virtual outdoor festival of art, fitness, film, and music with headliner G. Love on May 16. Backpacker (5/5)

The Digital Transformation in Publishing Has Left Plenty of Space for Print
It’s all good news for publishers who are willing to follow in the footsteps of retailers and take an omnichannel approach to engaging readers. Folio (5/7)

 

Why Passion-Based Publications are Thriving in the Pandemic
As consumers are spending quality time at home, they have been able to focus on what they are passionate about. What’s New in Publishing (5/6)

  

Meredith's Doug Olson Charts Course Through Pandemic Doug Olson, president of Meredith Magazines discusses how the company is developing strategies for everything from advertising sales to the reopening of its offices as lockdowns gradually lift. MediaPost Communications (5/6)

 

Hearst Profiles Everyday Heroes of the COVID-19 Crisis Across Platforms Exclusive Hearst Magazines portfolio: Meet the everyday heroes treating patients, cleaning rooms, and comforting families at the height of the COVID-19 outbreak in New York City. Men’s Health (5/4), Marie Claire (5/4), Cosmopolitan, (5/6), Town & Country (5/4) and Folio (5/5)

Food & Wine Partners with Southern Smoke Foundation for Nationwide COVID-19 Relief

Meredith’s Food & Wine is teaming up with Southern Smoke to help raise money for restaurant workers around the country who are in crisis as a result of the COVID-19 crisis. Editor in Chief Hunter Lewis also details how to help. Folio (5/1) and Food & Wine (5/7)

  

Bon Appétit Variety Show Raises $200k for Charity - And Thousands of New Subscribers While the show benefited the World Central Kitchen, the magazine also generated 2,800 subscriptions last weekend, more than it sold in all of May 2019. Folio (5/6)

Hearst Magazines’ Partner for 'Relay for Relief,' the World's Largest Virtual Workout Relay

Hearst Magazines’ Men's Health and Women's Health have partnered with Mindbody and the United Way Worldwide to launch Relay for Relief, 24 hours of virtual workouts to benefit COVID-19 relief efforts. Folio (5/1) and Men’s Health (4/29)

Lifestyle Publishers Are Experiencing an E-Commerce Boom:  Hearst Sees Triple-Digit Ecommerce Boost Across 'Men's Health,' 'Good Housekeeping,' 'Cosmo'

As more consumers took up cooking and at-home fitness in March and April, affiliate commissions flowed. MediaPost Communications (5/6)