Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

May 15, 2020

 

INDUSTRY NEWS…What we are up to

From News to eCommerce, How Publishers are Rising Up to the Challenge of COVID-19

There are several examples of different types of publishers that have pivoted in response to the current situation, and are seeing impressive growth in traffic and subscriptions. What’s New in Publishing (5/14)

The Digital Transformation in Publishing Has Left Plenty of Space for Print

As the younger generations continue to mold the future of publishing there is room for both digital and print in the publishing world. Folio (5/7)

4 Ways Publishers Can Adapt to Survive the Pandemic

In periods of crisis, those who thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. A proactive mindset can make a big impact. Publishing Executive (5/13)

The Atlantic’s Editor Talks Conspiracy Theories, Journalistic Norms, and New Products for All Those New Subscribers Executive Editor Adrienne LaFrance highlights some new news products The Atlantic has added to strengthen its connection with its (many) new subscribers. Nieman Lab (5/14)

InStyle’s Laura Brown on Producing a Monthly Fashion Magazine During a Pandemic

Editor in Chief Laura Brown discusses the decision to maintain the magazines monthly frequency despite the pandemic. WWD (5/6)

Apple Plans to Add Audio Versions of Publisher Articles to Apple News+

Apple has been asking the publishers participating in its year-old premium program for permission to produce audio versions of the stories distributed there, according to sources at four different publishers that have heard the pitch. Digiday (5/14)

Google is Auditioning Candidates to Replace the Third Party Cookie

The recently announced “Privacy Sandbox” proposals will be tested with other exchanges and demand-side platforms to see how its plans to replace third-party cookies work within advertising auctions. Digiday (5/13)

American Eagle Paper Mills Introduces Paper With Antimicrobial Protection

American Eagle Paper Mills is launching a new line of antimicrobial paper to help minimize the transmission of communicable diseases. PaperAge (5/11)