Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

May 22, 2020 

INDUSTRY NEWS…What we are up to

FIPP White Paper: Publishing During a Pandemic - Mapping a Path Through the COVID-19 Crisis
The first draft of a report to track the impact, response, and ultimately the survival strategies of the magazine industry in the response to COVID-19.FIPP (5/11),What’s New In Publishing (5/22)

5 Ways the Pandemic Has Changed Publishing Forever – and How Publishers Can Benefit
Advice on soliciting reader support and input, publishing remotely, reconsidering events, and converting content to digital.Publishing Executive (5/15)

News Publishers Emphasize the Good News to Lure Back Coronavirus-Weary Advertisers
Publishers are trying to focus on the positive, highlighting packages of stories of civic, economic and public recovery, and they appear to be having some success.Digiday (5/20)

The New Normal: How Magazines Are Navigating the Pandemic
From diving head-first into webinars to making up for suddenly irrelevant editorial calendars, leaders at five magazines tell us how they're making it work.Folio (5/19)

'Taste of Home,' 'Family Handyman' Report Biggest Digital Numbers Ever in April
Many publishers are seeing a spike in both digital and print traffic, including record numbers for Trusted Media Brands' Taste of Home and Family Handyman.Media Post (5/21)

Condé Nast Creates New Data Offering For Advertisers 
Condé Nast monetizes the magazine publisher's first-party data from its U.S. and international audiences across three important consumer categories.MediaPost (5/18)

Vox Media Research: 9 out of 10 Consumers Have Tried New Brands During the Pandemic
Findings from a survey of more than 900 Vox Media consumers to examine how circumstances have affected shopping behavior and mobility.Vox Media (5/18)

Meredith Corp Partners With Clorox For Video Program To Support Parents
Meredith Corp. and Clorox have teamed on two new video series aimed at connecting millennial moms with practical advice and inspiring stories. MediaPost (5/11)

Texas Monthly Launches Bedtime Stories
Readers can tune in via Instagram TV or Facebook for a bedtime story, read by Texas Monthly writers or editors.Texas Monthly (5/1)

Reader's Digest "Nicest Places in America 2020: United In Kindness" Honors Everyday Heroes
Reader’s Digest partners with Nextdoor to honor the heroism of the everyday Americans who, despite divisions, have come together in kindness to overcome this crisis.Salamanca Press (5/19)

Special Issue Of 'Modern Luxury' Donates Proceeds To Feeding America
Proceeds will go to the hunger-relief organization, and the luxury lifestyle publisher is also providing $1 million in media support to spread Feeding America’s message across Modern Luxury’s print and digital channels.MediaPost (5/21)

'Vanity Fair' Shoots June Cover Via Zoom
Vanity Fair’s latest cover, featuring singer-songwriter and actress Janelle Monáe, was shot via video conferencing platform Zoom.MediaPost (5/20)

The Atlantic Uses Data for More Effective Subscription Marketing
Sam Rosen discusses The Atlantic’s shift to subscriptions, and how they evolved their strategy.What's New In Publishing (5/18)

4 Shout-Outs to Publishers Doing Their Part During the COVID-19 Outbreak
The Active Interest Media brand for outdoor enthusiasts, Backpacker, didn’t want social distancing to prevent its community from enjoying traditional outdoor activities and launched a free day-long “Camp-In” festival on May 16.Folio (5/15)

Stories of Hope From Essential Workers Across the U.S.
Good Housekeeping highlights stories from a grocer, a nurse on crisis assignment, a memory unit caregiver, and the other essential workers.Good Housekeeping (5/14)