Bookmark Us! MPA News Roundup 2020
The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.
May 29, 2020
INDUSTRY NEWS…What we are up to
So Far, Publishers are Keeping Subscribers Gained During the Coronavirus Crisis
New subscribers are not churning at the same rate as other subscribers, according to early data from subscription platforms. Digiday (5/26)
What's 'up' for Publishers? Traffic, Subscriptions, and Commerce Revenue.
Even as the industry has taken a massive hit due to the Coronavirus, almost half the publishers exceeded their forecasts or hit their first-quarter numbers. What's New in Publishing (5/25)
Meredith Launches Slate Of New Podcasts
Meredith Corp. has launched four new podcasts from Allrecipes, Parents, Travel + Leisure, and Southern Living.MediaPost (5/27)
Fast Company Announces First Annual' Queer 50' List
Introducing the first-ever list of LGBTQ women and nonbinary innovators in business and tech. Fast Company (5/28)
National Geographic Director of Instagram, Josh Raab on Digiday's 'The New Normal'
Raab discusses adapting National Geographic's Instagram feed in a world where travel (and travel photography) have gotten a lot more complicated. Digiday (5/29)
Video Publishers are Increasingly Going 'Direct to Device' With Their Own Smart TV Channels
Publishing companies, including Condé Nast, are bringing their video content straight to consumers via a "direct-to-device" strategy. AdAge (5/27)
How Harvard Business Review Is Forging Ahead During a Pandemic
An interview with Harvard Business Review editor-in-chief, Adi Ignatius, on how his brand is redefining its purpose. Folio (5/25)