Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

November 18, 2020

Meredith Corporation Elects Thomas Harty Chairman of the Board of Directors
Tom Harty will retain his post as President and Chief Executive Officer. Harty joined Meredith in 2004 as Vice President of its Magazine Group, and was named its Chief Executive Officer in 2018. Meredith 11/11WWD 11/12

Hearst Magazines Taps CFO Debi Chirichella As President
Debi Chirichella was named president of Hearst Magazines, having served as acting president since July. Since 2011, she has held the role of executive vice president-CFO at the company.Media Post 11/12New York Post 11/11

Impact of COVID-19 on the Media: Six Tactics for Success and Survival
Takeaways on successful strategies employed by publishers in responding to readers’ needs in the pandemic. The article notes that Trusted Media Brands saw significantly increased unique views at ‘Taste of Home’ and that the DIY University online courses for ‘Family Handyman’ saw a 53% increase in revenue. What’s New In Publishing 11/11

 Meredith, Health Media Network Partner On OOH Video In Doctors' Offices
The new Meredith Health Media Network Alliance gives an additional distribution channel for existing lifestyle and entertainment brands like ‘People’, ‘Better Homes & Gardens’, ‘Shape’ and ‘Southern Living’ to waiting rooms of dentists, doctors and veterinarians. Digiday 11/11Media Post 11/12

 'Afar' Magazine Grew Audience by 130% YOY
The travel magazine grew its audience across platforms by 130.2% from September 2019 to September 2020, according to the latest quarterly "Magazine Media 360°" report from the Alliance for Audited Media. MediaPost 11/09

 Oprah Winfrey’s Favorite Things for 2020 Highlight Black Businesses
The annual list, featured in the December issue of ‘O, The Oprah Magazine’, will put a spotlight on “black-owned” and “black-led” businesses. USA Today 11/06

 Outdoor Sportsman Group, Archery Trade Association Announce Media Partnership
The “ATA New Product Premiere” is a strategic media partnership to support coverage and promotion for the archery and bowhunting industry. SGB Media 11/04

 Vox Media Executive Producer Erica Anderson on Creating Extraordinary Podcasts
The Producer of Content and Partnerships at ‘New York’ Magazine and Vox Media discusses what goes into developing outstanding podcasts, and changes to the podcast industry. Media Voices Podcast 11/02

 ‘Cosmopolitan’ Magazine Launches Wine Brand
Guarachi Wine Partners and Hearst Magazines have announced the launch of a new wine brand Uncorked. The idea predated the pandemic, but ‘Cosmopolitan’ editor in chief Jessica Pels said the timing of the launch is spot on. WWD 10/30,  License Global 10/30

 AARP Bulletin: “Total Financial Reset” Guide for Life During and After the Pandemic
The November issues provides a complete do-it-now personal finance toolkit to show how to adjust to still meet retirement needs. AARP 10/30

 Marvin R. Shanken Announces Major Changes at ‘Wine Spectator’, ‘Whisky Advocate’
After a 33-year career at ‘Wine Spectator’, Thomas Matthews is stepping down as executive editor and will be succeeded by Jeffery Lindenmuth, currently executive editor of sibling publication ‘Whisky Advocate’. Shanken News Daily 10/26

'The Atlantic' and Radical Media To Co-Produce Docuseries About Conspiracy Theories
The new, six-episode series will explore the false narratives and conspiracy theories that have gripped elements of the American public — and how they destroy object truth. MediaPost 10/28

How Meredith Used AI and Contextual Data to Build Campbell's a New Campaign
Pandemic-related changes to shopping behaviors inspired the brand to work with Meredith to rethink their marketing strategy, using artificial intelligence and contextual data to optimize display branding. Digiday 10/26

 Major Artists Reimagine the ‘‘I Voted” Stickers for ‘New York’ Magazine
The collaboration with 48 artists creates unique interpretations of the iconic sticker for a special collector’s edition of ‘New York’ Magazine. Fashion Week Daily 10/23

 Publishers’ Ad Businesses are Rebounding into the End of the Year
Media companies’ advertising businesses have been on the rebound in the second half of 2020, and that recovery has ramped up in October. Digiday 11/04