Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

November 30, 2020

Meredith Corporation Launches Mi Afirmación del Día, Its First Spanish-Language Alexa Skill
In Partnership with ‘People en Español’ and ‘Health’ magazines, the interactive voice skill marks the company’s fifth Alexa skill. Yahoo Finance 11/20

National Geographic Society Announces Year in Review Issue
The December 2020 issue focuses on the objective of the Society’s mission: “to illuminate and protect the wonder of our world. National Geographic 11/20

Condé Nast’s CEO Roger Lynch Explores New Revenue Sources
Sped up by the disruption from coronavirus, Lynch plans to increase revenue from consumers — which ranges from subscriptions to Wired to $50 “gift boxes” of fancy deodorant and toiletries to GQ fans — to make up 23 percent of Condé Nast’s business this year. Financial Times 11/20

‘Family Handyman’ Magazine at 70
Interview with Nick Grzechowiak, ‘Family Handyman’ Chief Content Officer says: “We’re not letting our foot up on the gas when it comes to ink on paper.” Mr. Magazine 11/22

Meredith’s Doug Olson on ‘Surprising’ Rebound in Newsstand Sales, While Digital Shines
Meredith’s digital operations have been a bright spot as advertisers seek ways to reach homebound consumers during the pandemic. The media company reaches 95% of U.S. women consumers. Newsstand sales have also rebounded despite the 10% decline in shopping trips. MediaPost 11/24

How ‘Cosmo’ is Building Brand Affinity with Younger Audiences Through its Focus on Commerce
‘Cosmopolitan’ is growing its audience of millennial and Gen-Z women by growing its e-commerce business, according to editor-in-chief Jessica Pels, and the strategy has led to a 254% increase in product sales. Digiday 11/25

A Busy Year for ‘AARP’, America’s Most-Read Magazine
According to the editor in chief, Bob Love: “We focus on exactly what [our demographic are] asking and what their needs are. Our job is not only to inform and entertain but also to surprise and delight.” Columbia Journalism Review 11/01

‘Self’ Launches ‘Checking In’
‘Self’ magazine is launching its first podcast, a wellness-focused advice series hosted by editor-in-chief Carolyn Kylstra. The “Checking In” newsletter had an open rate of over 100% in the first month of its launch. MediaPost 11/17

‘Food & Wine” to Host its Second Virtual Classic at Home Event
The holiday virtual event will focus on wine tastings, cooking demos, and other celebrations of the holiday season. Meredith 11/16

News Publishers Dial-up Marketing Heat on Subscription Products, Exclusive Subscriber Content
News publishers are more aggressively making their content exclusive to subscribers, with as much as 10% of the content available only to paying subscribers. Digiday 11/17

Study Examines Digital Publishers' Challenges During Pandemic
Billing, data management, communication, and fraud are some of the biggest challenges for digital publishers amid the global pandemic, according to a new survey. MediaPost 11/13

AdCouncil Spearheads $50 Million Education Effort for COVID-19 Vaccine
Just one-third of Americans say they will ‘definitely’ get vaccinated, according to a survey by COVID Collaborative. AdAge 11/23

Instagram Cautiously Considers Paying Publishers
Instagram is mulling plans to pay publishers on its platform as it grows as a news and information source for users. Axios 11/17

Apple to Reduce Cut it Takes From Most News Publishers’ Subscriptions, Allow Targeted Discounts
Instead of taking 30% of new subscribers’ payments, Apple will take 15%. Additionally, Apple announced that publishers can now offer targeted discounts in the App Store Nieman Lab 11/18Nieman Lab 11/23

Apple Confirms Plans To Roll Out Anti-Tracking Feature Next Year
Despite pushback from the ad industry, Apple says it plans to move forward early next year with new privacy settings that will require app developers to obtain users' consent before tracking for ad purposes. MediaPost 11/19