Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

 

October 8, 2020 

Hearst Magazines to Make Multimillion-Dollar Investment to Improve Print Products
The Premium Print project will include improvements across its portfolio of more than 25 brands. Among the changes, readers can expect to see are larger formats, higher quality paper, and a higher percentage of editorial copy compared to ads. Subscription Insider 10/2

Condé Nast Appoints its First-Ever Global Chief Diversity and Inclusion Officer
Yashica Oldenwill be responsible for developing and implementing diversity and inclusion strategies across the company’s global portfolio of brands and divisions. Conde Nast 9/30AdWeek 10/1, Digiday 10/5

Vox Media Introduces Concert Ad Manager, a Self-Serve Tool for Marketers
The user-friendly tool will allow brands of all sizes to build custom Athena ad units to run across a collection of trusted media brands within the Concert and Concert Local marketplaces. Vox 9/29AdWeek 9/30

‘Texas Monthly’ Announces New Podcast ‘One by Willie”
Senior Editor John Spong is joined by popular artists for intimate conversations about the Willie songs that mean the most to them. Texas Monthly 9/28

Condé Nast Makes Bolder Bet On Digital With Tech Center In India 
The Condé Nast Technology Lab aims to support the digital capabilities of its magazine brands, including ‘Vogue’, GQ’ and ‘Architectural Digest’ while working with its other design and engineering teams worldwide. MediaPost 10/1

Fast Company Innovation Festival Keynote Features Malala Yousafzai
On Thursday, the activist and Nobel Prize laureate Malala Yousafzai will keynote the festival to discuss the persistent power of books in a digital world. Fast Company 10/1

The New Yorker Festival, October 5 - 11
The ‘New Yorker’ will host its first virtual Festival featuring an eclectic mix of conversations, performances, and experiences, with some of the most talented and influential figures of our time. The New Yorker 10/5

The Atlantic Festival Goes Virtual
From September 21 to 24, 2020, ‘The Atlantic’ brought its marquee festival directly to its viewers, going completely virtual and free of charge to attendees, with in-depth interviews with today’s leaders in technology, politics, business, and the arts. The Atlantic 9/24

Publishers See Subscription Resilience as Evidence of Sticky Coronavirus-Cohorts Grows
Digital publishers’ subscription revenues increased by 19.3% in the first three months of 2020. Digiday 9/30

IAB Survey: Brands Benefit from News-Associated Ads
The survey found advertising in the news is brand safe, increases trust, and encourages consumers to take action. Forbes 10/01, MediaPost 10/2

Lessons from FIPP’S World Media Congress
“The work of journalism and putting out accurate information… it takes time. It’s the job of the people running the whole operation to make sure people understand their priorities,” said Maureen Hoch, Editor and Managing Director of Digital Content. HBR.orgFIPP 10/1