Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.


October 20, 2020 

How Meredith’s Branded Content Operation is Responding to COVID-19
Native advertising and branded content will continue to be a vital way of building long-lasting relationships with brands, but the nature of those bonds and the material they create are changing, per Will Roth, Meredith’s Vice President of content and strategy. WARC 10/8

'Reader’s Digest' Names Buchanan, MI the ‘Nicest Place in America’
The grand honoree of a nationwide crowdsourced search, Buchanan's story is featured in the November issue of the ‘Reader’s Digest’ magazine that hits newsstands on October 20th and online at 10/8

Why ‘Fast Company’ Pursued More Smaller-Budget Sponsors for Innovation Festival
The strategy for selling the virtual Innovation Festival was to “have a larger list of sponsors who are paying a little bit less, and that is exactly what we did,” said John Donnelly, chief revenue officer at Fast Company and Inc.’s parent company, Mansueto Ventures. Digiday 10/14

Hearst Magazines Highlight Food Trends Amid Pandemic 
Hearst surveyed over 2,000 U.S. consumers to understand food culture in the time of COVID-19. The “We Are What We Eat” report found that magazines are the top media source of pandemic-era cooking inspiration for all ages, more than YouTube or food sites.MediaPost 10/8

‘New York’ Magazine Acquires ‘Curbed' to Establish its Real Estate Vertica
The relaunch of the ‘Curbed' brand includes a redesigned site, experience and logo, and is included in ‘New York’’s digital subscription offering. New York 10/13MediaPost 10/14Fashion Week Daily 10/14

The New Yorker Festival Sees Record Ticket Sales on its Virtual Pivot
This year’s seven-day long virtual New Yorker Festival hit a record number of ticket sales for a pared back offering of 17 virtual events. Digiday 10/8

Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living
The brands collaborated on a fully digital version of the Ikea Tiny Home Project, which uses branded content, behind-the-scenes video and quizzes to show how consumers can improve their sustainable and green living practices. AdWeek 10/2

'Allure' To Debut 'The Science of Beauty' Podcast 
The first season of the ‘The Science of Beauty’ podcast will have 12 episodes, and Olay and Pantene are launch sponsors. MediaPost 10/8

People’ Launches Digital Pop Culture Show
"People in 10" is a 10-minute weekly digital show offering "a signature mix of pop culture news, lifestyle, human interest, royals, and celebrity interviews.” Ken Jeong, Jane Lynch and Billy Porter are the first three guests. People 10/8

‘The Economist’ Launches Digital Ad Campaign Focused On U.S. Elections
‘The Economist’ is launching a digital ad campaign called “Word Play” aimed at driving U.S. readers to its 2020 election coverage, featuring host-read ads on a range of politics and current-affairs podcasts. MediaPost 10/12

Digiday’s Q&A with Conde Nast’s First Chief Diversity and Inclusion Officer
Yashica Olden advocates “a data-driven approach, a people-centered approach — and people eliminate bias as much as possible in hiring, that everybody’s aware and treats one another with dignity and respect.” Digiday 10/5

Publishers Evolve Marketing to Keep Subscribers Brought During Pandemic
As the industry moves forward and begins to recover from the pandemic, publishers will have to focus on how they retain these subscribers. Oftentimes, they’ll turn to their brand marketing efforts, as evidenced by ‘The Atlantic’ strategy. AdWeek 10/14