Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.

October 30, 2020

AdWeek Announces Winners of “2020 Publishing Hot List”
Highlighted winners include ‘The Atlantic’ for both Magazine and Publishing Editor of the Year, ‘The New Yorker’ for Cover of the Year, ‘In Style’ for Design/Photography, Vox Media for Podcast of the Year, and highlighted the content of ‘O, The Oprah Magazine,’ and ‘People’ for bringing relevance and awareness tokey social justice issues. AdWeek 10/26Meredith 10/26Vox Media 10/26

Inside the Triumphant and Tumultuous Run of ‘The Atlantic’ During the Coronavirus Pandemic
“It turns out that the thing we like to do — which is really carefully-done, sweeping, ambitious stories — is the thing that the market wants,” Editor-in-chief Jeffrey Goldberg said. Digiday 10/20

Vox: The Importance of Journalism and the Need for Credible Context 
An examination of journalism’s role in overcoming uncertainty and misinformation and the actions marketers can take. Vox Media 10/20

Digiday Podcast Interviews Bob Cohn on Steering ‘The Economist’ Through Crisis
The Economist Group President discusses how “[t]he surge in subscribers during the coronavirus crisis created ‘a kind of urgency’ to keep the newly acquired users.” Digiday 10/20

‘Allure” Designs Holiday Shopping Issue Around “AR” Virtual Try-On Experiences
Condé Nast's ‘Allure’ magazine partnered with Perfect Corp., the developer of augmented reality (AR) activations for beauty products, to integrate virtual try-ons into its November issue. Mobile Marketer 10/15

‘The Nation’ and the ‘Texas Observer’ Partner on Hard-Hitting Accountability Journalism in a Key Battleground State
The two outlets say the journalism partnership builds out ‘The Nation’s’ on-the-ground footprint and the ‘Observer’s’ reach at a critical moment for America’s political future. The Nation 10/20

'Good Housekeeping' Partners With Curtis Stone, QVC To Launch Kitchenware Line
‘Good Housekeeping’ teamed up with chef Curtis Stone to create a line of kitchenware, backed by the GH Seal. Shopping network QVC is the exclusive launch retailer.  MediaPost 10/16

Research: Magazine Covers in 2020 Have Featured Black Subjects Three Times More Than the Previous 90 Years
The authors found that each of the 126 covers published in 2020 that featured Black subjects showed the cover subjects in a positive and uplifting light, and believe the coverage represents one of the most significant transformations that editors and publishers have delivered to their readers since the magazine industry was born. Poynter 10/16