Bookmark Us! MPA News Roundup 2020

The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.


September 8, 2020 

Publishers are Building Voter Hubs to Spread Information, Grow Engagement
Featuring Hearst’s strategy, Digiday covers publishers’ voter registration hubs and campaigns around issues that not only drive people to the polls — but also drive engagement with the brand. Digiday 9/8

‘People En Español’ to Host Ponderosas Virtual Conference
The experience, which kicks off Hispanic Heritage Month, will inspire Latinas through an innovative virtual experience focused on career, leadership, financial wellness, and personal health. Meredith 9/1

‘The Atlantic’, Facebook Announce Nearly 8,000 Subscriptions in Four Months Via Instant Articles
A record 87 million monthly unique visitors and more than 168 million page views were attributed to ‘The Atlantic’s’ incisive, thought-provoking coverage of the coronavirus pandemic. Facebook 9/1

'Wired' To Launch Gaming Vertical
Wired Games will publish game reviews, service content, and investigative stories, as well as two new video series and two weekly series on Twitch, the video live-streaming platform. MediaPost 8/28

Hearst Magazines Partners With Idle Group On Branded Mattress Line
Hearst Magazines is partnering with direct-to-consumer bedding and furniture holdings company Idle Group on a multi-brand licensing deal. MediaPost 9/2

Meredith Brands ‘MyLife’ And ‘Cozi’ Support Students and Families As Kids Head Back To Learning 
The two brands are presenting mindfulness and calendaring solutions to support students, families, and educators while bolstering social-emotional learning and organization during stressful times. Meredith 9/2RealSimple 8/19

Commentary: GQ Store Is Worthwhile Test Of Content, Commerce
Condé Nast's ‘GQ’ magazine’s e-commerce store is another sign of how publishers are looking for sources of revenue growth as the advertising market recovers and e-commerce surges during the pandemic. MediaPost 9/2

‘Elle’ Debuts "The State of Black Beauty" Franchise 
The franchise will feature visuals, stories, videos, audiograms, letters, and covers dedicated to the intersection of beauty and Black culture. MediaPost 9/2

‘Vogue Business’ Launches Membership Program
The membership program is designed to elevate the publication’s unique offering of global, data-led, authoritative reporting for fashion professionals. Vogue 9/2

Vox Partners with Ben & Jerry's to Launch Podcast About White Supremacy in America 
The ice cream brand, which is owned by Unilever (UL), is launching the six-part series together with Vox Media and ‘The Who We Are Project’. CNN 9/1

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels
The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year, according to data from MediaRadar. AdWeek 8/28

Publishers Eye Potential for Contextual Ad Revenue Growth
As the pendulum swings away from data-heavy, third-party based audience targeting, publishers are using contextual data tools in smarter ways and gaining more control over their contextual ad revenues. Digiday 9/3What’s New in Publishing 9/1