January 29, 2021

How ‘The Week Jr.’ is Growing its U.S. Subscriber Base
After last year’s launch, the publication now reaches 75,000 subscribers in the U.S. Editor-in-Chief Andrea Barbalich says the growth was attained by “covering current events in a way that kids could easily digest and in a manner that parents might not be able to do on their own.” Digiday 1/19

How a Column in ‘The Atlantic’ on Happiness Inspired its 2021 Event Strategy
Based on strong reader engagement in response to a column focused on finding happiness during the pandemic, the publisher aims to create virtual events that are 'unique and meaningful.' AdWeek 1/15

Magazine Covers Still Have the Power To Capture History Being Made

Highlighting recent covers from ‘The New Yorker’, ‘New York’, and ‘Time’ that address the historic transition of presidential administrations, the article argues that the cover image of a magazine can define an era. MediaPost 1/22

Condé Nast’s Keyboard App Offers Prompts to Correct Prejudiced Words
Agency Leo Burnett Tailor Made developed the keyboard app, available for the Google Play store for Android phones, for Globo Condé Nast, owner of the magazines ‘Vogue’, ‘Glamour’, and ‘GQ.’ The app suggests more appropriate synonyms for potentially prejudiced words and is available in English, Portuguese, and Spanish vocabularies. AdAge 1/21

‘People en Español’: The Most Trusted Voice In Hispanic Culture
The 25-year old Spanish-language American magazine covers the general world of entertainment, articles on fashion and beauty, and human interest stories. Editor in Chief Armando Correa: “Our audience knows that when they go to People en Español everything is true. Everything is confirmed.” Mr. Magazine 1/18

Uniquely Hearst: a 2020 Yearbook
Hearst released an interactive yearbook to highlight how their community connected through creativity, supporting those in need, and architecting new ways of doing business. Hearst 1/19

‘Texas Monthly’ Investing in its Custom Publishing Expansion
‘Texas Monthly’ is investing in its custom-publishing unit, which includes an array of client services that include magazines, apps, podcasts, and books. Frank Librio, former Chief Marketing Officer of Visit Dallas, has been named Vice President of the unit. MediaPost 1/26

Vox Media Podcast Network Debuts Daily Morning Short-Form Podcast
Vox Quick Hits offers audiences the unique ability to create a daily playlist from episodes that are under 10 minutes each and span news, politics, and pop culture.Vox 1/19

Hearst, Idle Get Cozy with ‘Country Living’ Mattresses
Direct-to-consumer bedding company Idle Group launched a multi-year mattress collaboration with Hearst Magazines, featuring a launch of a ‘Country Living’-branded offering. License Global 1/19

Meredith Names Diane L. Parker Vice President of Diversity and Inclusion
Parker served as Director, Staffing, Global Diversity and Inclusion for the Associated Press for twenty years, creating training, education, leadership development, and redesigned AP’s global news internship program with a focus on diversity and inclusion.  Meredith 1/26

Ronda Rich: ‘Reader’s Digest’ Made Me Who I am Today
The syndicated columnist and best-selling author reflects on the role the Trusted Media Brands’ title has had on her life.Forsyth News