March 12, 2021

Stronger Appetite for News Curation Leads to Subscription Rise at Dennis
Dennis Publishing’s Chief Customer Officer, Julian Thorne: “There is a clear correlation between content engagement and conversion. Given magazine publishers’ passion for creating engaging content, we are excited about what this means for our future digital subscription revenues.” What’s New in Publishing

How Publishers are Thinking About Affiliate Commerce in 2021
Digiday’s round-up of top affiliate commerce trends that publishers follow includes Trusted Media Brands’ experiment with a hybrid advertising and commerce model that turns display advertising into shoppable posts on its sites.Digiday

The New Era of Long-Form Journalism
Vox’s documentaries are highlighted as new long-form journalism in the internet era, in addition to pop-up newsletters, podcasts, and short videos.Axios

'National Geographic' Offers Augmented Reality Show from Mars
Combining traditional publishing with an immersive online experience, ‘National Geographic’ has teamed up with NASA to allow readers to view the Martian panorama from NASA’s Perseverance rover.MediaPost

A360 Media and Vurbl Form Ad Partnership to Monetize Podcasts
The arrangement will help a360 Media, which owns ‘Us Weekly,’ ‘Life & Style’ and ‘inTouch,’ to monetize its podcasts.MediaPost

Macy’s, Klarna, and ‘Cosmopolitan’Partner for ‘Hauliday’ Event
The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.WWD

Meredith Launches Free Marketing Help for BIPOC and LGBTQ Small Businesses
The ‘Good Impressions’ initiative will help small beauty and food businesses at various stages of growth and development, with Meredith providing the equivalent of $100,000 worth of services, including marketing and advertising capabilities.WWD

Condé Nast Releases First Full Annual Diversity & Inclusion Report
In the introduction, CEO Roger Lynch described the report as “a snapshot of the people and practices that are at the heart of everything we do. The report is meant to provide a summary of where we are today, as well as the start of a blueprint for how we will continue to improve.” WWD,Conde Nast

Bonnier: Hawg Tank to Feature Fishing Demos at Kansas Open Season Sportsman’s Expo
The Hawg Tank is a mobile 5,000 gallon tank built on a trailer frame, filled with water and stocked with fish to conduct demonstration of fishing techniques. Bonnier

‘People en Español’ Poderosas Virtual Conference
The virtual conference celebrates the evolution of Latina power through an interactive digital experience focused on guiding, mentoring, and inspiring a community of entrepreneurs and career-driven individuals. Meredith

‘Harper’s Bazaar’ Wants to Make Fashion Magazines Cool Again
Editor-in-chief Samira Nasr lays out her vision for a more serious, more inclusive publication. Business of Fashion

With Her First Issue as Bon Appétit’s Editor-In-Chief, Dawn Davis Has a New Recipe for the Magazine’s Success
Davis: “I’ve been thinking about storytelling in elegant, concise, and compelling ways for over two decades. I want to apply my experience from book publishing to shape the magazine into a bountiful platform, where you come for the recipes and stay for the ideas, the inspiration, and the stories.”Forbes

‘O, The Oprah Magazine’ & Hearst Announce Leadership for New Magazine
Hearst also announced the introduction of a paywall and a name change. WWD,Fashion Week Daily, New York Post

Highlighting Subscription Apps, Retention Tips, and Bookazines
Bookazine offerings have supported Meredith’s increased newsstand revenue. In 2020, Meredith released 331 bookazine issues in 2020.Subscription Insider