March 26, 2021

How ‘The Atlantic’ Black History Project Turned into Deal with Salesforce
The Atlantic’ is setting out on an 18-month journey called ‘Inheritance’ that will seek to uncover Black history in America and will feature a series of essays and stories categorized in chapters to help organize the centuries’ worth of content. Digiday

‘MIT Technology Review’ hosts Future Compute
Future Compute is a virtual conference featuring interactive, authoritative programming on cloud computing, quantum computing, and high-performance computing. MIT Technology Review

Condé Nast, Meredith Named in Forbes 2021 List Of America's Best Employers
Condé Nast and Meredith were named on the Forbes list of America's Best Employers for 2021. The evaluation was based on direct and indirect recommendations from employees who were asked to rate their willingness to recommend their own employers to friends and family. Forbes

Why Your Favorite Magazines are Morphing into Books
CNN Business explores the growth of bookazines, partially boosted by the pandemic's more at-home time. The article highlights successful strategies by Meredith and Hearst. CNN

With Forte, Vox Media Looks to Drive Display Revenue with its First Party Data
More than 100 brands tried using Forte in campaigns last year, and by the end of 2020, Forte data was used to drive “nearly half” of Vox Media’s display ad revenue, chief revenue officer Ryan Pauley said. Digiday

Lessons from ‘Allrecipes’: Media Resilience Lies in Focusing on Niche Audiences
Meredith has grown a user base of 85 million by tightly focusing on serving its users well, and being quick to adapt to changing trends and technology. What’s New in Publishing

Hearst Turns to First-Party Data to Look for Brand Licensing Categories
Hearst’s affiliate ecommerce marketing is up significantly, with its first-party data showing that its readers are willing make big purchases online. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month. Digiday

American Society of Landscape Architects Announces Renewed Partnership with International Federation of Landscape Architects
The collaborative partnership will focus on battling climate change, establishing standards of professional practice, and facilitating exchanges of knowledge. ASLA

Active Interest Media's CEO Buys The Company
B&W (Betterment & Wonderment Communications LLC) was launched by Andrew Clurman, the CEO-cofounder of AIM, to acquire enthusiast media brands. MediaPost

Vox Names New Top Editor
Swati Sharma will be the next editor in chief of Vox.comThe HillNew York Times

Publishers Look to Allay Employee Fears
‘MIT Technology Review’ CEO and publisher Elizabeth Bramson-Boudreau: “It’s a mathematical problem layered with a huge element of uncertainty around what will be the right thing to do in terms of safety and health.” Digiday

Microsoft Endorses Australian Proposal on Technology and the News
President Brad Smith in a blog post endorses the proposal for large technology platforms to compensate publishers and calls for US consideration of similar measures. MicrosoftAxios