May 7, 2021

Hearst is Packaging its Design Titles Together for a New Educational Franchise
Hearst is anchoring its new educational franchise, Design U., to four of its luxury and design titles - "Elle Decor", "House Beautiful", "Town & Country", and "Veranda."  Design U. will debut as a two-hour long series of virtual masterclasses. Digiday

'Taste of Home' Launched Bakeware and Cookware Collection Available at Wayfair
The Trusted media Brands magazine announced its line of bakeware and cookware is available for purchase on the home goods shopping site Wayfair. Taste of Home

Meredith Announces Digital Ad Revenue Exceeds Print Ads for First Time, Renewed Focus on Digital and Print Brands
After announcing its first quarterly results where online advertising revenue exceeded print ads, Meredith also announced it would sell its Local Media Group of TV stations to focus on digital and print brands. Des Moines RegisterMediaPost

HBO Orders "Texas Monthly" Limited Series
"Love and Death", from Lionsgate Television, is inspired by a collection of articles from "Texas Monthly," and will star Elizabeth Olsen.  David E. Kelley will write the series and executive produce alongside Nicole Kidman and Per Saari, and Homeland's Lesli Linka Glatter will direct. Texas Monthly

As Commerce Revenue Jumps, Condé Nast Pitches New Shoppable Shows
Condé Nast's NewFronts presentation featured 75 digital series pickups, 50 new pilots and represented a new emphasis on long-form content and live events. DeadlineAdWeek

Editor-in-Chief Swati Sharma Leads New Era in Vox's Mission to "Explain the World." 
According to Sharma: "The question for any media organization is really, 'How do you make your work distinctive? What is your brand's North Star?'. Nieman Lab

"People" Locks Arms with Retailers CVS Health and Walmart for Immunization Initiative
"People United to End the Pandemic" helps consumers navigate the process of finding convenient locations nationwide to get immunized by using a smart code embedded into a custom advertising spread. Meredith