Magazine Media Member Spotlight: Kiplinger's Your Money’s Worth
Q&A with Sarah Stevens, Vice
President, Content, Kiplinger
Why did Kiplinger launch Your Money’s Worth?
We are always looking for ways to expand the Kiplinger brand and provide different avenues for consumers to reach our trusted personal finance and investing information. A podcast is a natural next step into the digital world. It’s the perfect platform for us to showcase the knowledge and character of our experts while relaying personal finance information in a way that’s quick and easy to digest.
What can listeners expect from the podcast each week? Will the episodes coincide with content found on your print and digital platforms?
Podcast listeners can expect insightful, timely, practical, and informative pieces on personal finance, with a dash of whimsy. While the topics will generally cover the same critical matters you might find in our print and digital offerings, the podcast is a standalone item, which frees up our hosts to talk about anything of interest at the time. We want to use this medium at its best, and not just duplicate what Kiplinger already presents elsewhere.
Without question, we will do what Kiplinger has always done best: offer actionable advice on matters that affect people today, right now. Our plan is to cover the gamut, from investing in the current market, to holiday tipping, from shopping strategies, all the way to finding ways to talk with family about touchy money matters. Our hosts have lined up experts to enhance and expand the conversation and keep things lively. What the podcast won’t be is the equivalent of “eating your personal finance broccoli.” Our hosts are great at keeping the discussion conversational and relatively lighthearted. Believe it or not, we come across some wacky subjects in our work, and our hosts—Ryan Ermey and Sandy Block—will be sharing that side as well. We take money matters seriously, of course, but we also have fun with personal finance here at Kiplinger, so at times the podcast is like listening in on one of our more-entertaining editorial meetings.
How does the podcast appeal to people who are less familiar with personal finance and investing?
Ryan and Sandy are engaging and knowledgeable, and make personal finance accessible. They keep the jargon to a minimum, and they explain any cryptic terms if they use them. The podcast will cover matters that will be of interest to serious investors , but will also bring something for everyone to the dialogue. And of course, did I mention the whimsy?
What else is Kiplinger doing to keep up with the digital age?
Kiplinger has a popular and robust online presence via Kiplinger.com, where we provide our unique brand of insight and advice on personal investing and business forecasting. Our team is constantly optimizing our site to improve user experience, most recently enhancing the platform for our mobile users. In addition, we have a popular, and growing, line of email newsletters; just this month we launched an email newsletter on tax. One of our most popular email newsletters – “Closing Bell,” a daily update on the stock market—is also available as a flash briefing via Amazon’s Alexa voice assistant. Kiplinger values its century-long reputation for providing reliable, trusted information, yet we also want to be where our users are, and offer them what they need, where and how they need it. Today, that means providing our content across a broad variety of platforms.