SOCIALFLOW ANNOUNCES THE UNIVERSAL ATTENTION TOKEN ECOSYSTEM
Fundraise now open for the blockchain-powered solution offering better compensation for Publishers
NEW YORK, Aug. 29, 2018 /PRNewswire/ -- SocialFlow, the world's
largest social distribution platform for publishers and media companies,
announces the launch of the Universal Attention Token (UAT), a
blockchain-enabled solution that will improve the way Publishers are
compensated for their digital content.
"For too long, digital advertising has been a terrible deal for those
who create the content," says SocialFlow CEO Jim Anderson. "The UAT
ecosystem will change that by compensating Publishers more fairly for
the content they publish to platforms such as Facebook, Twitter, and
BENEFITS OF THE UAT:
- PUBLISHERS: Publishers who participate in the UAT system will
have more ways to monetize the content they publish to social networks,
including "micro-subscription" options that in the past have not been
- USERS: Consumers will have a better experience on UAT publisher
sites, with fewer registration barriers and paywalls, and with less
- ADVERTISERS: Advertisers will be able to participate in the system
and engage users with consumer-direct ads on a cost-per-action (CPA)
The Universal Attention Tokens that power the UAT ecosystem will
serve as the accounting mechanism for user activity and will be built
on the Stellar network (www.stellar.org).
"Stellar's decentralized blockchain platform is ideal for the scale of
digital advertising," says Anderson. "The use of blockchain will reduce
fraud and provide an auditable ledger of transactions."
The UAT economy will be funded by the sale of up to $25 million in
the aggregate of SocialFlow Security Tokens and a pre-sale offering of
Simple Agreements for Future Equity (SAFE). The Pre-Sale is now live,
and available to verified accredited investors under Rule 506(c) of
Regulation D. The sale will be conducted on the StartEngine platform at www.startengine.com/socialflow. SocialFlow expects the Security Tokens to be issued to the ERC-20 token standard.
Proceeds from sale of the SAFE will be allocated to the development
of the UAT ecosystem, initial payments to publishers, and the
development of the consumer experience.
SocialFlow's scale and leadership in the market positions it uniquely
to create change across the digital advertising ecosystem. SocialFlow
clients generate more than 50 million social posts per year, which
combined generate more than 1.1 trillion in annual reach. The UAT
ecosystem will allow publishers to start monetizing traffic at a scale
that matters. "We're tired of seeing Publishers do more to make less,"
says Anderson. "It's clear that the market needs a new approach to
monetization, that spans publishers, and offers an immediate potential
Learn more and read the full white paper describing the anticipated UAT ecosystem at www.socialflow.com/uat. The UAT ecosystem is expected to launch in Q1 of 2019. Interested publishers should contact email@example.com for more information.
SocialFlow is a social distribution & monetization platform that
is purpose-built for media companies. Our technology enables the world's
most successful publishers to easily distribute engaging social content
while providing them monetization opportunities across multiple social
Our publishing software is used by tens of thousands of journalists
across the world and extends the reach and engagement of editorial
content and stories to the social sphere. When you see a news item in
your social feed, the odds are good that it came through SocialFlow.
SocialFlow's advertising products help publishers create new revenue
streams from their social efforts. With native solutions &
AttentionStream sponsored post ads, SocialFlow helps media companies
leverage the unmatched scale and distribution of social channels.
Founded in 2009 and based in New York, SocialFlow's client roster
includes half of the top 150 media companies including The New York
Times, CNN, Conde Nast, The Associated Press, and the BBC. To learn
more, visit SocialFlow.com.
This press release does not constitute an offer to sell or the
solicitation of an offer to purchase any securities of SocialFlow. This
document in not intended for distribution to, or use by any person or
entity in any jurisdiction or country where such distribution or use
would be contrary to local law or regulation. Any such offer or
solicitation may only be made subject to completion of a SAFE and on the
terms set forth in the Private Placement Memorandum which will contain
material information not included herein and shall supersede, amend and
supplement this document in its entirety. The securities will be
subject to restrictions on transferability and resale. In particular,
this document is not intended for distribution in the United States or
for the account of U.S. residents, except to persons who are "accredited
investors" (as defined in Rule 501(a) under the Securities Act of 1933,
as amended). Investors should have the financial ability and
willingness to accept the financial and risk characteristics of an
investment in the SAFEs.
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