KRISTEN O’HARA NAMED SENIOR VICE PRESIDENT AND CHIEF BUSINESS OFFICER OF HEARST MAGAZINES

NEW YORK, December 17, 2019 – Hearst Magazines today announced that Kristen O’Hara has been named to the newly created position of senior vice president and chief business officer. In her new role, O’Hara will be responsible for U.S. advertising sales and marketing across the company’s portfolio of brands and will also have oversight of integrated and corporate sales. The announcement was made by Hearst Magazines President Troy Young and Michael A. Clinton, who served as Hearst Magazines president, marketing and publishing director for nine years. 

O’Hara was previously at Snap Inc., where she was vice president of business solutions. Before that, she spent 16 years at Time Warner (now WarnerMedia), where she held senior executive sales and marketing roles, most recently as chief marketing officer, leading the global marketing, media and data strategy across the company’s business units—HBO, Turner and Warner Bros. She joined Time Inc. in 2002 as vice president of marketing and sales strategy. Previously, she was at Young & Rubicam, where she served in a variety of brand strategy and business development roles.

“Kristen brings a wealth of experience, solid relationships and innovative ideas to this new role,” Young said. “Her track record leading teams that sell across multiple brands and platforms—coupled with her fearless approach to an evolving media industry—will help our clients drive even stronger engagement with our audience while moving our business forward.” 

O’Hara’s appointment completes the succession plan following the retirement of Clinton, who has led marketing and publishing for the magazine division and will continue at Hearst serving as a senior media advisor. It is also part of the company’s transformation to provide a more unified approach to the market, offering multiplatform and multi-brand client solutions through the newly formed Hearst Media Solutions.

“Kristen’s experience selling across all media platforms, including print, digital, video and social, and her vast knowledge of data analytics, make her the perfect candidate to lead Hearst Magazines into the next generation,” Clinton said. “Her leadership and passion for what we do will be invaluable as we continue to create and deliver the most innovative and sophisticated marketing solutions for our advertisers. I’m thrilled to welcome her.”

O’Hara, who will report to Young, begins her new role January 6.

“Hearst has been at the forefront of innovation for more than 132 years and serves as a model for how to stay relevant in an ever-changing media world,” O’Hara said. “With strong brands, vast video offerings, sophisticated data and distribution—combined with loyal audiences at scale—the company is perfectly positioned to deliver elegant and effective solutions for marketers today. I can’t wait to join the team.”

About Hearst Magazines

Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 155 million readers and site visitors each month—two-thirds of all millennials, and over 80% of Gen Z and millennial women in the country (source: 2019 comScore/MRI 11-18/S18). With more than 25 brands in the U.S., the company publishes over 300 editions and 245 websites around the world.

 

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Contacts:

Randi Friedman, [email protected], 212.649.2578

Allison Keane, [email protected], 212.649.2591