OUTSIDE PARTNERS WITH LAND ROVER FOR 4XFAR MUSIC & ADVENTURE FESTIVAL
Santa Fe, NM (December 2, 2019) -- OUTSIDE, America’s preeminent active lifestyle brand, today announced a new partnership with Land Rover. The collaboration begins with the launch of 4xFAR, a weekend of live music, gear demos and adventure workshops that will take place in Coachella Valley’s newest venue, the Empire Grand Oasis on January 18-19, 2020.
As the festival's media partner, OUTSIDE is creating an adventure village featuring twenty-five activities and guided workshops. Activities include slacklining, rock climbing, mountain biking, campsite mixology, navigation & wilderness safety, and overlanding. There will also be the opportunity to demo the latest gear from supporting brand such as Black Diamond, Salomon, Sony, Niner Bikes, and more. The festival will celebrate the launch of the Land Rover brand’s most iconic vehicle—the new 2020 Defender. Festival attendees will be among the first to experience the new 2020 Land Rover Defender on a purpose-built off-road test course.
“4xFAR brings together innovators and adventurers from all over the world. We are proud and excited to be at the epicenter, facilitating unique and immersive outdoor experiences,” said Lawrence Burke, Chairman and Editor-in-Chief, Outside Integrated Media, LLC. “As OUTSIDE continues to expand into consumer events, we are thrilled to work with Land Rover, which shares our authenticity and desire to inspire everyone to get outside and lead an active, adventurous life.”
Complementing OUTSIDE’s adventure village programming, the eclectic music line-up includes Anderson Paak & The Free Nationals, Mark Ronson & Q-Tip and Young the Giant. The athlete and ambassador programs include professional volleyball player Gabby Reece and famed big-wave surfer Laird Hamilton, the United States Equestrian Federation and the United States Ski and Snowboard.
OUTSIDE is America's leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world outside. The OUTSIDE Integrated Media family includes Outside Magazine, the only publication to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, The Outside Podcast, Outside Events, Outside TV, Outside Books, Outside GO, the world's foremost luxury and adventure travel company, and four international editions of Outside Magazine. Connect with Outside Online and on Facebook, Instagram, and Twitter.