MIKE SMITH NAMED CHIEF DATA OFFICER OF HEARST MAGAZINES
Data-Driven Content Company Provides Marketers With Advanced Targeting Solutions
NEW YORK, February 14, 2019
– Hearst Magazines has named Mike Smith chief data officer, a newly created role. The announcement was made by Hearst Magazines President Troy Young, to whom Smith will continue to report.
Smith was most recently chief operating officer of Hearst Magazines Digital Media. In his new role, he is responsible for the strategy and ongoing development of the company’s digital advertising operations, data capabilities and ad product offerings. He will continue to oversee the development of Hearst Magazines’ industry-leading data competency across the organization, including CDS Global, a technology-driven division of the company that provides outsourced business solutions across multiple industries.
The expansion of Smith’s responsibilities represents Hearst Magazines’ growing focus on data as an area of opportunity for advertisers. Agencies and marketers today are looking for publishers that can pair data with premium content to deliver to audiences and support the development of stronger consumer relationships. Under Smith’s leadership, the Hearst Data Studio employs proprietary, cutting-edge technology and unmatched insights, leveraging machine learning and business intelligence across its brands to enhance audience targeting and attribution analytics for clients.
“Mike is an invaluable asset to Hearst Magazines,” Young said. “He is an evangelist for data science, and his enthusiasm for it and its many applications has caught on across our organization. With his exceptional team, he is enhancing and augmenting our advertising offerings and content creation while transforming Hearst Magazines into the media industry’s leading data-driven company.”
Prior to joining Hearst in 2013, Smith held a number of positions with Forbes, including president of Forbes.com and chief digital officer of Forbes Media. Before that, he was vice president and chief information officer at TheStreet.com.
“Our unique combination of content and business intelligence provides extensive opportunities for marketers to reach specific audiences in an effective way,” Smith said. “It’s such an exciting time for our industry and, with the Hearst Data Studio’s leading innovations in data and analytics, we will continue to help shape the future of media and advertising.”
About Hearst Magazines
Hearst Magazines is a unit of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with 27 titles in the U.S. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner in the publishing services company PubWorX.