OUTSIDE LAUNCHES GEAR PICKS: INNOVATIVE AFFILIATE MARKETING PLATFORM
~New Gear Review Column Partners with Retailers to Highlight Top Gear at Discounted Prices~
SANTA FE, NM (February 27, 2019) — For over 40 years, OUTSIDE, America’s preeminent active lifestyle brand, has paired readers with the best gear to fit their active, adventure-filled lives. Today, OUTSIDE introduced Gear Picks, a new curated selection of featured gear -- presented in a shorter, more shoppable, easy-to-scroll format -- showcasing top-reviewed products and deals. The first of its kind in the industry, Gear Picks partners with retailers to feature the first-hand scoop on major gear sales and deals exclusively for OUTSIDE readers.
“The past few years have seen a steep rise in affiliate marketing, which has become a significant revenue source for media outlets,” said Ben Fox, Affiliate Reviews Manager, OUTSIDE. “This new platform is another example of OUTSIDE smartly adapting to changes in the media landscape, while also enhancing the outdoor experience of its audience.”
Gear Picks joins OUTSIDE’s lineup of extensive gear review platforms, including the Gear Guy, Indefinitely Wild, and Perfect Thing columns as well as their bi-annual Buyer’s Guide and Gear Fix Newsletter, distributed twice a week.
“We’ll be expanding our network of affiliate partners who meet the criteria of our independent authoritative gear reviews and who can work with us to provide a straightforward shopping experience and the best deals for our audience,” added Fox.
OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ App (also available on Google Play), Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with Outside Online and Facebook, Twitter, Instagram and Pinterest.