KALMBACH MEDIA LAUNCHES APOLLO MISSION
50th ANNIVERSARY SITE
Exclusive Content Includes Interviews with Apollo Astronauts;
Stories of Women “Hidden Figures” Behind Mission’s Success
WAUKESHA/NEW YORK, N.Y., (June 3, 2019) — Kalmbach Media (Kalmbach), the content creator of such well-known and respected media brands as Astronomy and Discover, announced the launch this week of a new digital destination devoted to the 50th Anniversary of the Apollo missions, including the July 20th anniversary of a human’s first walk on the moon.
The online project, available only at Astronomy.com and linked to DiscoverMagazine.com, features 10 sections and 50 stories devoted to the history, science and adventures of the astronauts, researchers, engineers and families who all committed years of work to the Apollo program. The direct link is http://www.astronomy.com/apollo.
The expansive digital section gives readers an incredible breadth of coverage, from exclusive first-hand accounts of Apollo astronauts to the women “hidden figures” who were crucial to the engineering and scientific success of the missions. How did the astronauts train for the moon? What did we learn about the moon and its science from our explorations that shaped our lives today? And just how many people were involved in the building of the missions?
Answers to those questions and more fill the special section, which also includes stories on today’s plans to return to the moon—including NASA’s highly anticipated Artemis mission—in 2024.
“The Apollo missions represent some of the greatest achievements in space and science explorations,” says Astronomy Editor David J. Eicher. “We believe it deserves to be recognized and celebrated not only for what it accomplished but for its many contributions to our lives today.”
The special Apollo section is one of many initiatives for the Kalmbach Media Science Group, which has driven both audience and sponsorship growth over the past year. The Apollo section has generated significant sponsorship interest with support by advertising partners including Texas A&M University, telescope maker Celestron and National Geographic.
The Discover and Astronomy websites have seen significant audience growth this year with a combined 3 million unique visitors per month. “Our goal is to grow our audiences and keep them engaged with a unique perspective on the people behind the mission and the technology they created to make it possible — as well as to inspire future generations of space and science enthusiasts,” Eicher says.
About Kalmbach Media:
Kalmbach Media is a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands including Astronomy, Discover, Bead&Button, FineScale Modeler, Garden Railways, Scale Auto, Classic Toy Trains, Model Railroader, Model Railroader Video Plus, Trains, Classic Trains, and American Snowmobiler.
Kalmbach’s digital media websites and extensions across the Kalmbach portfolio of brands reach more than 35 million consumers on 18 sites, including the e-commerce sites My Science Shop, Kalmbach Hobby Store and the Jewelry & Beading Store. Kalmbach is also a leading producer of conferences and experiential events for the hobbyist and enthusiast marketplace including the recently held International Train Expo; the Bead & Button Show, which draws over 11,000 participants from across the country; and, the Craft Beer Festival among others.
Patrick Taylor, 59Media, 917/653-4785|, [email protected]
Lindsey Von Busch, 732-284-9089| [email protected]