JASON BURNETT NAMED EXECUTIVE EDITOR OF ALLRECIPES.COM
(NEW YORK, NY, October 24, 2019)—Meredith Corporation’s (www.meredith.com; NYSE:MDP) Allrecipes.com today named Jason Burnett as Executive Editor, effective immediately. He reports to Michelle Edelbaum, Director of Content Strategy for Meredith’s Food Vertical. Burnett, who most recently founded OysterObsession.com, was digital director of Flower magazine, the founding editor of MyRecipes and an editor at CookingLight.com and AOL Food.
“Jason joins our team with tremendous knowledge and passion for all things cooking and digital media related,” said Edelbaum. “Serving up the best content recipes and social content, Allrecipes engages with all aspects of the audiences’ culinary lives from recipes they love and food news to entertaining. I know Jason’s expertise will enhance our content and the special connection we share with our audience.”
As Executive Editor, Burnett leads the Allrecipes.com editorial and social team and works closely with Allrecipes Magazine Editor in Chief Jennifer Darling. His editorial oversight includes Allrecipes.com’s onsite experiences, voice skills, smart appliances, app and podcasts. Allrecipes publishes reviews from home cooks, reviews kitchen tools and appliances, reports on new food products and cooking trends and shares stories from the Allrecipes community of more than 50 million home cooks. The brand helps home cooks shop, budget and make healthier and sustainable choices in the kitchen.
Allrecipes recently announced a new licensing agreement with Lifetime Brands, Inc. of Garden City, New York, for a robust line of kitchen tools, food prep and storage containers, bakeware, and cutlery products to be made under the Allrecipes® trademark.
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Allrecipes, the world’s largest community-driven food brand, provides trusted resources to more than 50 million home cooks, publishes recipes from home cooks around the world who connect and inspire one another through photos, reviews and videos. Since its launch in 1997, Allrecipes has become a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, cooking trends, entertaining ideas, everyday and holiday meal solutions, grocery savings information and practical cooking tips. The brand helps cooks shop, budget and make healthy, sustainable choices in the kitchen. In addition to the site, Allrecipes produces content across numerous platforms, including voice skills, smart appliances, apps and podcasts. Allrecipes Magazine, the magazine industry's first large-scale digital-to-print brand extension, reaches an audience of 7.6 million. Published six times a year, the magazine has grown rapidly to a 1.4 million rate base from 500,000 at its inception.
ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for more than 115 years. Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches more than 185 million unduplicated American consumers every month, including over 90 percent of U.S. millennial women. Meredith is the No. 1 magazine operator in the U.S. and owner of the largest premium content digital network for American consumers. Meredith’s Local Media Group includes 17 television stations, reaching 11 percent of U.S. households.
Jill Davison, [email protected], 212-522-0105
Alexis Leshner, [email protected], 212-522-0383