HEARST MAGAZINES ANNOUNCES LICENSE AGREEMENT WITH CRAIN COMMUNICATIONS
Hearst Autos to Operate Autoweek as Digital and Experiential Brand
NEW YORK, NY (October 14, 2019) – Hearst Magazines today announced a multi-year agreement with Crain Communications to operate Autoweek as a digital and experiential brand. Hearst Autos, a division of Hearst Magazines and the world’s leading automotive media entity, will produce the digital publication on Autoweek.com, which will be hosted on Hearst Magazines’ proprietary content platform, MediaOS. The announcement was made by Hearst Magazines President Troy Young, Hearst Autos Chief Executive Officer Matt Sanchez and Crain Communications President and Chief Operating Officer KC Crain.
“Each of the Hearst Autos brands has a distinct audience and point of view,” Sanchez said. “Car and Driver serves car lovers and shoppers. Road & Track is for the auto enthusiast. Autoweek’s legacy of delivering the most current and compelling news around cars and car culture perfectly rounds out the portfolio. This iconic brand has earned the trust of auto enthusiasts and the respect of auto manufacturers through thoughtful, insightful, and passionate journalism. We will continue to invest in that excellence with ambitious content, making Autoweek the most authoritative voice on the future of driving.”
Since 1958, Autoweek has been covering all aspects of car culture, from reviews and drives to motorsports and auto shows. Hearst Autos will continue to invest in Autoweek.com, while building upon newsletters and podcasts that serve the devoted audience interested in discussing and debating all that is happening in and around the automotive industry.
“Hearst is at the forefront of consumer automotive media and digital innovation,” said KC Crain. “With this agreement, they will leverage their creative expertise, best-in-class technology services and innovative marketing solutions to continue the legacy of this storied brand. As Crain continues to grow its B2B footprint, we felt Hearst was a perfect fit for our only consumer brand.”
The Detroit-based Autoweek staff will be led by Patrick Carone, who is based at Hearst Autos headquarters in New York City. Carone will oversee all content and digital initiatives across Autoweek.
An editor, strategist and content creator with deep experience in both digital and print, Carone was most recently special projects director for Entrepreneur Media where he wrote, edited and produced articles and videos covering all aspects of entrepreneurship, specializing in the automotive, entertainment, hospitality, spirits and cannabis industries. He also held senior digital and print roles at Maxim, Complex and Stuff.
“Patrick intuitively knows how to identify and create unique content opportunities for enthusiast audiences,” Sanchez said. “I’m excited by his vision and look forward to the new products he and the talented Autoweek team have planned for this brand’s passionate audience.”
The multi-year agreement between Hearst Magazines and Crain Communications is effective immediately.
About Hearst Autos
Hearst Autos has the largest, most diverse in-market automotive audience online, providing performance-driven marketing solutions and shopping tools for every stage of consideration. Its industry-leading brands each have a distinct audience and point of view. Car and Driver serves car shoppers with the information and insight they need to make smart purchasing decisions. Road & Track appeals to auto enthusiasts through both deeply engaging content and a new experiential division.
About Hearst Magazines
Hearst Magazines is a unit of Hearst, a leading global, diversified media, information and services company with more than 360 businesses. Hearst Magazines is one of the world’s largest publishers of magazine media across all platforms, with print and digital assets reaching a combined audience of 146 million readers and site visitors each month, including over 73 percent of all women and more than three-quarters of millennial women in the country. The company publishes more than 300 editions and 240 websites around the world, with more than 25 titles in the U.S. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner in the publishing services company PubWorX.
About Crain Communications
Crain Communications is a privately held media company that produces trusted and relevant news publications, lead generation, research and data products, digital platforms, custom publishing, and events with uncompromising integrity. Crain’s 23 brands reach 6 million business decision-makers and consumers acrossthe United States and in select markets in Europe and Asia. Many of Crain’s brands are the most influential media properties in the verticals they serve including Automotive News, Ad Age, Modern Healthcare, Plastics News, and Pensions & Investments. Headquartered in Detroit, the company has 650 employees in 10 locations delivering exceptional news content over a variety of platforms to empower the success of its readers and clients. To learn more about Crain Communications Inc, visitcrain.com.
# # #