New York, NY (February 20, 2018) – MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

“One of the remarkable qualities of independent magazine brands is the seemingly limitless pipeline of new and inventive ways to effectively engage audiences,” said Linda Thomas Brooks, president and CEO, MPA – The Association of Magazine Media. “The Imagination Awards will recognize the best of independent and enthusiast brands as well as provide inspiration to the entire magazine media industry on ways to continue to innovate.”

Ten awards are being offered in six categories: Audience, Content, Digital, Events, Leadership and Revenue. The Revenue category will feature three sub-categories: General Revenue, Advertising Revenue and Native Advertising Revenue. Nominated work should have been launched, executed or significantly enhanced from January 1 to December 31, 2017. Magazine media teams may self-nominate work that represents projects, innovations, initiatives and teams (no individual accomplishments) that have made a meaningful and measurable impact on their brand and/or company.

“Our teams at AIM have won two years in a row, which is truly gratifying when you’re selected and honored by fellow enthusiast and niche brands,” said Jonathan Dorn, chief innovation officer, Active Interest Media. “I look forward to entering this year’s awards and learning about other independent companies’ transformative ideas and projects.”

For more information and the call for entries, visit The deadline to enter is March 30. Winners will be announced on June 14 at the 2018 IMAG Annual Conference in Boston, MA. To view last year’s finalists and winners, visit

About the IMAG Community
Within the world of magazine media brands, MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About the IMAG Annual Conference
The IMAG Annual Conference brings together independent magazine media executives who thrive on innovation of product, practices and platforms. Senior owners, operators and c-suite entrepreneurs from enthusiast media brands attend the Annual Conference to candidly share ideas and explore new opportunities for their companies and brands.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.


Susan Russ
[email protected]

Elizabeth Tighe
[email protected]