Food Network Magazine and Mediacom/Starcom; O, The Oprah Magazine; and Elle and Mindshare Take Home Top Awards For the Art of Advertising in Magazine Media

Winners announced at the 2018 American Magazine Media Conference

New York, NY (February 6, 2018) – MPA – The Association of Magazine Media announced the winners of the 2018 Kelly Awards to honor the creative spirit of excellence and innovation in the art of advertising in magazine media. The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns exhibit both creative excellence and effectiveness in meeting campaign objectives. “Advertising in magazine media is proven—through audited, validated, and accredited measurement—to contribute to brand success,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media.“The Kelly Awards showcase the best of the best in magazine ad creative and this year’s winners designed campaigns that were both incredibly innovative and highly effective in achieving results for their partners.”

Awards were presented in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign, and Best Custom Magazine Media Program. The winners were chosen by a panel of judges composed of top agency creative directors, marketing executives and magazine media experts. “Not only was it an honor to judge the prestigious Kelly Awards, it was inspiring,” said Monika Grabania, AVP Corporate Omni Media, L'ORÉAL USA. “I was blown away by the creativity and originality expressed by these campaigns and the many unique ways that magazine media engages audiences.”

The awards ceremony was held during the American Magazine Media Conference on Tuesday, February 6. Alison Overholt, vice president and editor in chief of ESPN the Magazine and espnW, served as Master of Ceremonies. Winners were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:

Best Print Magazine Creative
Campaign Title: M&M’s Caramel Launch – Advent Accordion Pop-Out Unit
Magazine: Food Network Magazine
Agency: Mediacom/Starcom Advertiser: M&M’s (MARS)

Best Magazine Media Creative/Campaign
Campaign Title: The O Mag Insiders for Chico's, Pandora & Clinique
Magazine: O, The Oprah Magazine
Advertiser: Chico’s, Pandora, Clinique

Best Custom Magazine Media Program
Campaign Title: Personal Style Awards
Magazine: Elle
Agency: Mindshare
Advertiser: TRESemmé

To see the full list of the winners, finalists and panel of judges, visit

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, visit

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