Kelly Awards Honor Outstanding Magazine Media Advertising in Three Categories

Winners announced at the American Magazine Media Conference at the Conrad New York on February 6, 2018

NEW YORK, NY (January 4, 2018) – MPA – The Association of Magazine Media today announced the finalists in the 2018 Kelly Awards to honor the creative spirit of excellence and innovation in the art of advertising in magazine media. The awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.

“From ground-breaking covers to experiential special features, I’m thrilled to see the innovative and creative use of print in modern advertising campaigns,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media. “This year’s finalists truly display magazine media’s unique ability to offer marketers brand-safe, dependable ad environments with an approach and aesthetic that is both effective and engaging.”

The awards will be offered in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. To qualify, at least one ad of the campaign must have appeared in a 2017 print issue of an MPA-member magazine. Agency creative teams, advertising clients and magazine media publishers were all encouraged to submit their best work on advertising creative, multi-platform campaigns and custom programs that effectively meet strategic objectives in a creative manner.

Finalists were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:

Best Print Magazine Creative

Campaign Title: M&M’s Caramel Launch – Advent Accordion Pop-Out Unit
Magazine: Food Network Magazine
Agency: Mediacom/Starcom
Advertiser: M&M’s (MARS)

Campaign Title: Marie Claire's May Fresh Faces Cover Experience, Presented by Maybelline New York
Magazine: Marie Claire
Advertiser: Maybelline New York

Campaign Title: Reynolds 70th Anniversary Foil Takeover Issue
Magazine: Food Network Magazine
Agency: Havas
Advertiser: Reynolds Aluminum Foil

Campaign Title: Samsung "Cook Like A Pro" Franchise
Magazine: Bon Appétit
Agency: Starcom
Advertiser: Samsung

Campaign Title: “Woman’s Day/Dog’s Day” High-Impact Cover Unit
Magazine: Woman’s Day
Agency: Carat
Advertiser: Nature’s Recipe (Smuckers)

Best Magazine Media Creative/Campaign

Campaign Title: Forbes with Infiniti – Unconventional Minds
Magazine: Forbes
Agency: OMD
Advertiser: Infiniti

Campaign Title: Life Artists: Journeys of Inspiration
Magazine: AFAR
Advertiser: illy coffee

Campaign Title: Road Rally
Magazine: Midwest Living
Advertiser: Indiana Office of Tourism Development

Campaign Title: Share the Adventure with Holland America Line & O, The Oprah Magazine
Magazine: O, the Oprah Magazine
Advertiser: Holland America Line

Campaign Title: The O Mag Insiders for Chico's, Pandora & Clinique
Magazine: O, the Oprah Magazine
Advertiser: Chico’s, Pandora, Clinique

Best Custom Magazine Media Program

Campaign Title: Active Cities
Magazine: Women’s Health
Agency: Saatchi
Advertiser: Toyota RAV4

Campaign Title: Age Well
Magazine: Women’s Health
Agency: Hearts & Science
Advertiser: P&G/RiteAid

Campaign Title: Personal Style Awards
Magazine: Elle
Agency: Mindshare
Advertiser: TRESemmé

Campaign Title: The Adventurist
Magazine: Men’s Health
Agency: UM
Advertiser: Fitbit

Campaign Title: Where Will Color Take You?
Magazine: HGTV Magazine
Advertiser: Sherwin-Williams

Winners will be announced live at the 2018 American Magazine Media Conference on Tuesday, February 6 at the Conrad New York. For tickets and more information visit: About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents more than 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

Press Contact:
Susan Russ
[email protected]