MPA – THE ASSOCIATION OF MAGAZINE MEDIA ANNOUNCES THE 2019 KELLY AWARDS WINNERS

Kelly Awards Honor Outstanding Magazine Media Advertising in Three Categories

Winners announced at the 2019 American Magazine Media Conference

New York, NY (February 5, 2019) – MPA – The Association of Magazine Media today announced the winners of the 2019 Kelly Awards, presented by Quad/Graphics. The awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. They are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative distinction and effectiveness in meeting campaign objectives.

“The winners of the 2019 Kelly Awards reflect the enormous power of magazine media advertising—influencing how people shop, how they boldly and fashionably live their lives and even how they exercise their right to vote,” said Linda Thomas Brooks, President and Chief Executive Officer, MPA – The Association of Magazine Media. “Consumers welcome this inspiration because they trust the credibility of magazine brands.”

Awards were presented in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign, and Best Custom Magazine Media Program. The winners were chosen by a panel of judges composed of top agency creative directors, marketing executives and magazine media experts.

The awards ceremony was held during the American Magazine Media Conference on Tuesday, February 5. Andrew W. Clurman, President and CEO, Active Interest Media, served as Master of Ceremonies. Winners were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:

Best Print Magazine Creative

Campaign Title: Give A Flake
Magazines: Freeskier, Ski Magazine, Snow, Mountain Magazine, Outside Magazine, Powder, Transworld, Big Life, Aspen Sojourner
Agency: Karsh Hagan
Advertiser: Aspen Snowmass

Best Magazine Media Creative/Campaign

Campaign Title: Pawsitive Moments
Magazines: People, Southern Living, Real Simple, TIME, LIFE
Agency: Meredith Corporation, Mindshare/Group M, EDGE Marketing 
Advertiser: Purina

Best Custom Magazine Media Program

Campaign Title: The “SO ELLE” Brand Campaign 
Magazine: ELLE

To see the full list of the winners, finalists and panel of judges, visit www.magazine.org/KellyAwards19.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents more than 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

About Quad/Graphics
Quad/Graphics is a leading marketing solutions provider. The company leverages its strong print foundation as part of a much larger, robust integrated marketing platform that helps marketers and content creators improve the efficiency and effectiveness of their marketing spend across offline and online media channels. Quad provides a diverse range of digital and print and related products, services and solutions from multiple locations. For additional information, visit www.QG.com.

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