WINNERS OF THE 2018 IMAGINATION AWARDS ANNOUNCED BY MPA – THE ASSOCIATION OF MAGAZINE MEDIA
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures Take Home Top Awards
Boston, MA (June 14, 2018) – MPA – The Association of Magazine Media today announced the winners of the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands and bring recognition to the many creative and revenue-producing programs that leverage unique audience connection.
“The range and depth of programs honored at this year’s Imagination Awards speak volumes to the great work being done by independent media companies,” said Linda Thomas Brooks, president and CEO, MPA – The Association of Magazine Media. “IMAG brands continue to produce world-class content that engages audiences in the most compelling and innovative ways.”
The Imagination Awards recognize projects and teams across the entire company that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. Awards are presented in seven categories: Audience, Content, Digital, Events, Leadership, General Revenue and Advertising and Native Revenue. The finalists were chosen by a panel of judges composed of senior executives from a variety of independent magazine media companies. Each category was judged by experts in their respective areas.
“We are proud to see so many of our clients represented at the Imagination Awards,” said Marc Passarelli, president, PubWorX ProCirc. “The innovative thinking and creative execution exhibited by the winners and finalists is a testament to the strength of the magazine media industry.”
Winners were judged on ingenuity, effectiveness and their ability to enhance brand voice and serve enthusiast audiences. They are as follows:
Building a Trusted Space on Pinterest | Family Handyman
Urban Expeditions | National Geographic
America’s Test Kitchen’s Digital Revenue Operations | America’s Test Kitchen
Get Out More (17 Years Running) | Backpacker
Keep Craft Alive, Powered by Fine Homebuilding | Fine Homebuilding
This Old House Insider | This Old House Ventures
Advertising and Native Revenue (tie)
AFAR & Nikon: World in Focus | AFAR Media
Celebrity Cruises Corporate Underwriter/Moveable Feast with Fine Cooking | Fine Cooking
The winners were revealed at the Imagination Awards Gala on Thursday, June 14 during the annual IMAG Conference in Boston. The ceremony was sponsored by PubWorX and ProCirc, together delivering customized solutions focused on customers’ unique consumer marketing strategies, circulation management and production needs.
For more information about the winners, including the complete list of finalists and a list of the judges, visit magazine.org/IMAGawards18.
About the IMAG Community
Within the world of magazine media brands, MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
ProCirc is a leading provider of full-service consumer marketing outsourced solutions to the publishing industry, offering strategic, promotional, analytical and operational support to publishers of all sizes. Founded in 1993, ProCirc provides strategic vision and customized circulation solutions to deliver profitable and engaged readers to more than 50 publishers, representing more than 250 titles.