INDEPENDENT MEDIA EXECUTIVES TO GATHER AT THE 2018 IMAG CONFERENCE TO DELVE INTO AUDIENCE-FIRST APPROACH TO MEDIA INNOVATION

 
NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme of this year’s conference is Revolution, focusing on breaking free from old practices and applying business methods to effectively engage consumers in new ways.

“The 2018 IMAG Conference will center around an audience-first approach to media innovation,” said Linda Thomas Brooks, president and CEO, MPA – The Association of Magazine Media. “It is an event known for open, peer-to-peer sharing of ideas, issues and opportunities.”

“Consumer connection has always been strong for IMAG brands, but today’s smartest companies are investing in new relationships, prioritizing audience insights and leveraging new technology for growth,” added Trowbridge. “There is no other event like the IMAG Conference to bring together the industry’s top leaders to discuss best practices for these important matters.”

Program highlights include:


David Nussbaum, CEO and chairman of the board, America’s Test Kitchen and Jack Bishop, chief creative officer, America’s Test kitchen will speak at the opening night dinner reception and walk us through their stateof-the-art facility.

David Liu, chairman and cofounder, XO Group Inc. will discuss how his brands upended traditional expectations of a media company, turning it into a marketplace for inspiration and one-stop shopping.

Eric Thorkilsen, CEO, This Old House Ventures, LLC; Simon Leslie, founder and joint CEO, Ink Global; Elizabeth BramsonBoudreau, CEO and publisher, MIT Technology Review; and Jeff Levy, director, consumer marketing, Harvard Business Review Group will each share their brand stories and how they have adapted to the changing media landscape.

Adam Grossman, chief marketing officer, Boston Red Sox & Fenway Sports Management will reveal how the Boston Red Sox build brand value, increase audience engagement and keep up with major changes in consumer behavior and consumption.

Hayley Romer, publisher and chief revenue officer, The Atlantic will share how The Atlantic’s brandfirst approach to product has resonated with advertisers and consumers alike.

Daniel Hallac, chief product officer, New York Media will discuss how new products, verticals and smart consumer segmentation has led to massive growth for the company.

Jonathan Dorn, chief innovation officer, Active Interest Media will moderate a provocative panel of brands and agencies on the future of advertising sales.

Nicco Mele, director, Shorenstein Center on Media, Politics, and Public Policy will discuss the dramatic digital and cultural changes overtaking the world and the role media plays in connecting people to content and each other.

Laura Simkins, chief operating officer, AFAR Media and André Sterley, audits manager, technology, media and cryptocurrency, Mazars USA will reveal the results of the 2018 Financial Benchmarking Study for Independent Media Brands.

Malcolm Netburn, chairman and CEO, CDS Global will share how publishers can use the power of data and technology to acquire new customers, manage consumer relationships and drive revenue.

Plus: Interactive breakout sessions featuring current best practices and ideaswapping among participants On Thursday, June 14, conference attendees are invited to the Imagination Awards luncheon reception sponsored by PubWorX ProCirc to honor the work of independent publishers. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives and successful execution and results.

The 2018 IMAG Conference is an important opportunity for brand publishers to connect with the innovative vendor partners who are helping them drive their businesses forward now and into the future. The following strategic associate member companies have invested in the IMAG event as sponsor partners, demonstrating their commitment to the industry and their support of this community: CMG – Comag Marketing Group, GfK MRI, LSC Communications and Quad/Graphics. Support also comes from these MPA members: AdvantageCS, Alliance for Audited Media, CDS Global, Freeport Press, MediaRadar, Port Hawkesbury Paper, PressReader, SocialFlow and digital newsstand ZINIO.

For more information about the 2018 IMAG Conference and to purchase a ticket, go to www.magazine.org/IMAG2018.

About the IMAG Community
MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the publishing industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

Contacts:

Press:
Skye Rubel
212‐872‐3724
srubel@magazine.org

IMAG:
Elizabeth Tighe
212-872-3771
etighe@magazine.org