MPA – THE ASSOCIATION OF MAGAZINE MEDIA ANNOUNCES
THE 2019 KELLY AWARDS FINALISTS
Kelly Awards Honor Outstanding Magazine Media Advertising in Three Categories
Winners Announced at the American Magazine Media Conference on February 5, 2019
NEW YORK, NY (January 2, 2019) –MPA – The Association of Magazine Media today announced the finalists in the 2019 Kelly Awards, presented by Quad/Graphics. The awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. They are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative distinction and effectiveness in meeting campaign objectives.
“It is fantastic to see the breadth of titles and campaigns entered in this year’s Kelly Awards,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media. “From the most well-known publications to smaller enthusiast brands, magazine media across the spectrum offers marketers the most innovative and eye-catching creative in a highly-effective and trusted environment.”
The awards will be offered in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. To qualify, at least one ad of the campaign must have appeared in a 2018 print issue of an American magazine. Agency creative teams, advertising clients and magazine media publishers were encouraged to submit their best work on advertising creative, multi-platform campaigns and custom programs that effectively meet strategic objectives in a creative manner.
Finalists were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:
Best Print Magazine Creative
Campaign Title: Audi A8 Launch – Tempted by Tech
Advertiser: Audi of America
Campaign Title: Give A Flake
Magazine(s): Freeskier, Ski Magazine, Snow, Mountain Magazine, Outside Magazine, Powder, Transworld, Big Life, Aspen Sojourner
Agency: Karsh Hagan
Advertiser: Aspen Snowmass
Campaign Title: Target October Cover Takeover with Zipper Reveal Unit
Magazine(s): Food Network Magazine
Best Magazine Media Creative/Campaign
Campaign Title: BH&G Stylemaker 2018
Magazine(s): Better Homes & Gardens
Advertiser: Tito's Handmade Vodka, Maybelline NY, Garnet Hill, Basmati Royal Rice
Campaign Title: Family Greatly
Magazine(s): Family Circle
Agency: Starcom, Leo Burnett, VML
Campaign Title: Pawsitive Moments
Magazine(s): People, Southern Living, Real Simple, TIME, LIFE
Agency: Meredith Corporation, Mindshare/Group M, EDGE Marketing,
Best Custom Magazine Media Program
Campaign Title: The SAKS It List
Magazine(s): Harper's BAZAAR
Advertiser: Saks Fifth Avenue & American Express
Campaign Title: The “SO ELLE” Brand Campaign
Campaign Title: Travel Tales: A Storytelling Experience in Partnership with The Moth
Advertiser: Marriott Rewards Premier Plus Credit Card from Chase
Winners will be announced at the American Magazine Media Conference in New York City on February 5, 2019. For more information on the Kelly Awards, visit www.magazine.org/KellyAwards19.
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents more than 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.
Quad/Graphics is a leading marketing solutions provider. The company leverages its strong print foundation as part of a much larger, robust integrated marketing platform that helps marketers and content creators improve the efficiency and effectiveness of their marketing spend across offline and online media channels. Quad provides a diverse range of digital and print and related products, services and solutions from multiple locations. For additional information, visit www.QG.com.