Magazine Media 360º Brand Audience Report (BAR)

This award-winning industry metric measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands.  Magazine Media 360° uses data from leading third-party providers to produce the monthly Brand Audience Report and the quarterly Social Media Report. Platforms and formats covered include:

  • print+digital editions
  • web (desktop/laptop)
  • mobile web
  • video
  • social media

Join Magazine Media 360°


  • Participating publishing companies must be MPA members in good standing
  • Participating magazine brands must have syndicated data tracked in print* and web** (desktop/laptop) and/or mobile web**
  • Video will also be included if reported in syndicated research.

*GfK MRI or Ipsos

Please contact Jeri Dack at [email protected] or 212-872-3765 for more information.