What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?

 

This white paper explores the possibility that our brains may process paper-based information differently from information transmitted on screens.

A scan was performed on published research over the last ten years in the leading peer-reviewed journals for the cognitive sciences—comprising cognitive psychology, learning and developmental psychology, linguistics and anthropology, as well as the newer field of neuroscience, whose focus on the internal workings of the brain has yielded important insights into human behavior. 

September 2015

Click Here for White Paper
Click Here for Key Findings
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