Magazine Media 360º Social Media Report (SMR)

The Magazine Media 360° Social Media Report and Social Media Engagement Report complement MPA’s Magazine Media 360° Brand Audience Report by capturing and reporting brands' social media performance across 4 networks: Facebook, Instagram, Twitter and Pinterest. The report demonstrates the strong connections magazines have online with users who are passionate about their content.

The Magazine Media 360° Social Media Report measures brand Likes/Followers. The Social Media Engagement Factor measures, by brand, the relationship of audience reaction to the content posted by magazine media versus non-magazine media brands.

Click here for a list of participating companies and brands.

Join Magazine Media 360°

Eligibility:

  • Participating publishing companies must be MPA members in good standing.
  • Participating magazine brands must have active social media pages on two or more of the four social media networks included in the report: Facebook, Twitter, Instagram, Pinterest

Please contact Jeri Dack at jdack@magazine.org or 212-872-3765 for more information.