Webinars

MPA webinars – from audience development to YouTube strategy – provide hands-on learning and tools for building your business. These informative lunchtime sessions feature experts on a variety of important topics. With member comments like “these are great, please continue” to “really practical” and “very well organized,” MPA webinars offer members across the U.S. the chance to listen and learn first-hand about programs and initiatives that can inform your business.

Imagination Awards Webinar Series

MPA Webinar | July 31, 2018- August 21, 2018
Senior executives in independent media shared case studies and strategies from topics including Audience Development, Advertising, Native & Event Revenue, Leadership, and Digital.

Missed this series? View it here!

The Membership Puzzle Project

MPA Webinar | July 17, 2018
The Membership Puzzle Project has studied membership worldwide - from motivation to monetization. Join an informative discussion covering what they’ve learned, including insights and opportunities you may not have even considered.

Membership Puzzle Project is a research project funded by the the Knight Foundation and the Democracy Fund, and collaboratively run by NYU and Dutch journalism platform De Correspondent. Throughout the next year, they're delving into research on ways that journalism organizations are diversifying revenue with a particular focus on optimizing news for trust.

Missed this webinar? View it here!



Fundamentals of a Creative Strategy on YouTube

MPA Webinar | June 25, 2018
Publishers: reach new viewers and drive revenue with a smart YouTube strategy.

Watch to find out how to get started on the platform and build a sustainable video strategy.

Missed this webinar? Download here! 


Social Media Engagement Webinar

MPA Webinar | November 30, 2017
MPA’s new metric shows magazine media brands have higher engagement. Learn how MPA’s NEW Social Media Engagement Factor can help you improve your social media strategy and performance. This webinar includes a review of the data and how to plot your engagement.

Missed this webinar? View it here!