Consumer Marketing

Efforts to Regulate Subscription Marketing Practices Should Avoid Penalizing Consumer-Friendly Magazines

Data Privacy
Magazine media publishers use a variety of methods to market to and service current and potential magazine subscribers, including trial offers and automatic renewals.

MPA works to ensures that federal and state legislative proposals that would impact consumer promotion strategies are appropriately balanced and workable for both consumers and sellers of goods and services.

MPA supports clear disclosure to potential subscribers of material terms of magazine offers while opposing overly restrictive or unnecessary requirements that interfere with publishers’ creative flexibility without enhancing consumer understanding.

Fact Sheet

Subscription Management Practices That Work for Subscribers