MPA News Roundup

MPA distributes the popular News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the News Roundup e-newsletter.

October 22, 2021

Hearst Launches Blimp in the Metaverse
Hearst is launching Airship, its branded, custom-built blimp aimed at highlighting for advertisers the potential to reach young female gamers through co-branded VR experiences. Digiday

‘PEOPLE” Launching Mom Podcast
Meredith’s ‘PEOPLE’ brand announced the launch of Me Becoming Mom, a 12-episode weekly podcast hosted by Zoë Ruderman, Head of Digital, ‘PEOPLE’, where celebrity moms share their extraordinary roads to motherhood. Meredith

Advance to Buy Newsletter Publisher SportTechie
Condé Nast’s parent company, Advance Publications, has offered to buy SportTechie Inc., which publishes a newsletter covering the intersection of sports and technology. Wall Street Journal

The Atlantic Looks to Partner With Newsletter Journalists
The Atlantic is introducing a newsletter offering a platform for bringing independent writers under the Atlantic’s umbrella while letting them stay semi-independent. Vox

New York Times Tests New App as a Home for Audio Journalism
The New York Times Co. is testing “The New York Times Audio,” an app that brings together the company’s audio journalism, creating a single destination for listeners of its podcasts and other products. Bloomberg

How Publishers with Teen Audiences are Making Their Instagram Presence More Inclusive
‘Teen Vogue’ and ‘Bustle’ are making sure their Instagram accounts don’t contribute to the platform’s reported negative impact on teen girls’ wellbeing. Digiday

Condé Nast: Only Vaxxed Celebrities, Models Can Be in Magazine Shoots
The company implemented a policy last month requiring all employees, as well as all talent, freelancers, consultants and contractor service providers with whom they work, to be fully vaccinated. Yahoo News

Martha Stewart and Marquee Brands Announce the Launch of NFT Boutique FRESH Mint
Martha Stewart will curate an eclectic collection of non-fungible tokens (NFTs), collaborating with world-class designers, photographers, and artists as well as up-and-coming creators in the NFT community. PRNewswire

Rolling Stone Magazine Goes British After 50 Years
The return has been dubbed ‘the most important magazine launch in the UK for years.’  Editor-in-Chief Cliff Joannou has vowed that the British edition, will maintain the “desire to question the establishment” just like its high-octane, sometimes controversial American counterpart. iNews

Murdochs to Invest in New Climate Reporting Hub
James and Kathryn Murdoch are nearing a deal to make a multi-million dollar investment to support the formation of a new climate reporting hub at the Associated Press. Axios