MPA News Roundup

MPA distributes the popular News Roundup e-newsletter to members, filled with curated industry news and member announcements. Below is the latest Web version of the News Roundup e-newsletter.

July 30, 2021

100-year-old Architectural Digest is Becoming a Brand for a Younger and More Diverse Audience
In the latest episode of the Digiday Podcast, Architectural Digest’s Amy Astley, Global Editorial Director and David Kaufman, Global Digital Director, discuss why the pandemic led to new opportunities for experimentation, like launching new content verticals, building out its commerce business and leaning further into platforms frequented by Gen Z and millennials. Digiday

‘Travel & Leisure' Offers Special Features in its 50th Anniversary Issue
Meredith’s ‘Travel + Leisure’ is celebrating its 50th anniversary featuring 50 trips that have stood the Test Of Time, 50 of the most notable ‘Travel + Leisure’ covers and, on its web site, the 50 most notable people in travel. MediaPost

HP and Hearst’s ’Seventeen’ Partner to Share the Story of an Inspiring Girl Coder, Other Young STEM Creators
As part of HP's “Generation Impact” and the ’Seventeen’ “Voice of Change” initiatives, the two brands will collaborate to share stories of young creators and entrepreneurs who are deploying their STEM training for the greater good. AdAge

Trusted Media Brand Uses Digital Publisher Audit
AAM spotlights how Trusted Media Brands creates brand safety for their advertisers using a digital publisher audit across their digital platform of scale. Trusted Media Brands was an early adopter of the AAM digital publisher audit. Alliance for Audited Media

WebMD Acquires The Wellness Network, Expanding Point-of-Care Services to Health Systems and Hospitals
The acquisition builds on the core competencies of WebMD's digital and online patient education solutions with The Wellness Network's suite of point-of-care, video-based programming supporting patient engagement and post-discharge instructions. PR Newswire

Pew Research Center Releases 2021 State of the Media Report with a Focus on Digital News
According to the study, the vast majority of adults in the United States get at least some news online, digital advertising revenue across all digital entities continues to grow, and technology companies continue to play a large role in the flow of both news and revenue. Pew Research Center