The Association of Magazine Media

Monday, October 15, 2018

The 2018 Hot List: These Print and Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018
The New York Times, Bustle, Vogue and Axios are among those named to this year's Hot List: Among the honorees in Print, The Atlantic's Bob Cohn (https://www.adweek.com/tv-video/publishing-executive-of-the-year-bob-cohn-president-of-the-atlantic/) ; The New Yorker for Magazine of the Year; TIME and its "stormy" covers; and The CUT for Website of the Year; National Geographic for "Hottest Magazine Redesign" and many others.
Magazine Readership Rises on Mobile, Dips in Print
Total magazine media audiences in August 2018 reached 1.8 billion, up 1.5% versus August 2017 for the 112 magazine brands included in the latest Magazine Media 360° Brand Audience Report from MPA – The Association of Magazine Media. See the Latest MM360 data here: ( https://www.magazine.org/magazine-media-360 )
Poll Shows Free Trial Best Way to Convert Visitors to Subscribers
TIME magazine offers gift subscriptions, free issues of the magazine and annual subscription discounts to retain its audience. It's considered a successful retention model.
Advance Publications Acquires Stake in Esports and Games Analytics Firm Newzoo
Esports and games have become a big business, and Newzoo tracks both. So it’s only fitting that the marker research firm has drawn its own investment interest. The Amsterdam company is announcing today that Advance Publications has acquired a majority stake in Newzoo.
Marie Claire’s Power Trip Event Sees Strength in Smaller Numbers
The event for women executives is smaller than other conferences out there, but its focus is a draw for attendees and advertisers.
Game Magazine Becomes UK's Largest Circulation Gaming Print Publication (1.2 Million Circ)
Game has released the latest issue of its in-store, branded magazine – called Game Magazine – and it has immediately become the largest-circulating games magazine in the UK, with 1.2 million copies to be given away across the country.
Lisa Vanderpump Stepping Down from Magazine Due to Schedule
"Lisa Vanderpump is stepping down from Beverly Hills Lifestyle Magazine to cope with her emotional year among her other commitments."
Why the FBI Is Investigating Media Buying Practices
On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices: Here’s what it’s all about...
New Report Tries to Define "Transparency"
The majority of respondents surveyed in the Sprout research said transparency means openness on the part of businesses (59%), clear (53%) and honest (49%). A majority of those surveyed feel brands lack transparency when they withhold information (69%).
Data Still Makes Ads Irrelevant, Consumers Say
When consumers were asked in a recent survey how effective brands have been in using data to personalize digital advertising campaigns, only 18% said ads "often" seemed to understand their needs. Some 47% report that ads seem to understand their needs at least "sometimes," 26% said online ads "hardly ever" understand them, and 9% said they "never" understand them.
ANA: Over Three-Quarters of Our Members Have In-House Agencies
The study shows that more than three-quarters (78%) of ANA members reported having some form of an in-house agency in 2018, compared to 58% in 2013 and 42% in 2008.
Building for People: Facebook’s Approach to Publisher Monetization
"We’re creating tools that help publishers build community and monetize sustainably both on and off Facebook."
The Magazine Media 360° August 2018 Data and Reports Are Here!
The August 2018 Magazine Media 360° Brand Audience Report shows that Total Audience has reached 1.8 billion, up +1.5% versus August 2017 year ago for the 112 magazine brands in the analysis. To review the August 2018 Brand Audience Report, please [click here http://www.magazine.org/magazine-media-360 ]. We continue to see double digit growth in Mobile Web and Video Audiences. Mobile Web was reported to have a +11.8% increase versus year ago, its fifth consecutive month of +10% or greater. Mobile shows no signs of slowing down its robust growth in CY 2018. Top Ten Lists are accessible here http://www.magazine.org/magazine-media-360/top-ten-lists See the Audience Mix Infographics here http://www.magazine.org/magazine-media-360/top-ten-lists
ASME NEXT Awards 2019 Call for Entries Posted
Sponsored by the American Society of Magazine Editors in association with MPA–The Association of Magazine Media, the ASME Next Awards were established in 2016 to support the development of print and digital magazine media by recognizing young journalists who have already demonstrated extraordinary promise at the beginning of their careers. Five award recipients will be honored at the Ellie Awards on Thursday, March 14, 2019, at Brooklyn Steel in New York. Visit asmenextawards.org to download the call for entries.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at ellieawards.org. Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit ellieawards.org to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit ellieawards.org.
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street