News Roundup


November 19, 2021

Meredith’s Pending Acquisition Gets the Green Light

The FCC has approved Gray Television’s acquisition of Meredith Corp. If approved by shareholders, the company will spin off many of its digital brands and be rechristened Meredith Holdings Corporation. Dotdash agreed last month to acquire the new company. PR NewswireNew York Times

Under New Ownership, ‘Ebony’ Magazine Bets on Boosting Black Business

‘Ebony’s’ CEO Michelle Ghee says the publication is pivoting toward promoting Black “generational wealth.” The magazine won’t abandon celebrity and entertainment, but will shift its focus to content that builds financial literacy and promotes business ownership in black communities. NPR

‘Sports Illustrated’ launches Snap Original Series in Push for Gen Z

‘Sports Illustrated’ announces its debut on Snapchat (@sportsill) with a new made-for-mobile series called America’s Best Sports Videos. Business Wire, Marketing Dive

U.S. Court of Appeals Upholds Postage Rate Increases

The decision, out of the U.S. Court of Appeals for the District of Columbia Circuit, preserves a 6.8% increase for first-class mail and an 8.8% increase for periodicals. MediaPost

Google Adds Local News Features to Search, Giving Local Publishers More Exposure

Google released new search features intended to give more visibility to local news content when searchers are looking for information about their communities. Search Engine Land, MediaPost

Customer Acquisition is Now a Customer Experience (CX) Game

Industry reports found customer acquisition costs have increased by an average of 60% in five years. Better audience targeting won’t have much impact but generating better digital experiences will. Forbes

Retailers Rethink Holiday Ads Amid Digital Marketing Upheaval

More and more consumers are steering clear of Facebook’s apps, which include Instagram and WhatsApp. Or they’re turning to new ones, like TikTok. CNBC