Meredith’s Pending Acquisition Gets the Green Light
The FCC has approved Gray Television’s acquisition of Meredith Corp. If approved by shareholders, the company will spin off many of its digital brands and be rechristened Meredith Holdings Corporation. Dotdash agreed last month to acquire the new company. PR Newswire, New York Times
Under New Ownership, ‘Ebony’ Magazine Bets on Boosting Black Business
‘Ebony’s’ CEO Michelle Ghee says the publication is pivoting toward promoting Black “generational wealth.” The magazine won’t abandon celebrity and entertainment, but will shift its focus to content that builds financial literacy and promotes business ownership in black communities. NPR
‘Sports Illustrated’ launches Snap Original Series in Push for Gen Z
‘Sports Illustrated’ announces its debut on Snapchat (@sportsill) with a new made-for-mobile series called America’s Best Sports Videos. Business Wire, Marketing Dive
U.S. Court of Appeals Upholds Postage Rate Increases
The decision, out of the U.S. Court of Appeals for the District of Columbia Circuit, preserves a 6.8% increase for first-class mail and an 8.8% increase for periodicals. MediaPost
Google Adds Local News Features to Search, Giving Local Publishers More Exposure
Google released new search features intended to give more visibility to local news content when searchers are looking for information about their communities. Search Engine Land, MediaPost
Customer Acquisition is Now a Customer Experience (CX) Game
Industry reports found customer acquisition costs have increased by an average of 60% in five years. Better audience targeting won’t have much impact but generating better digital experiences will. Forbes
Retailers Rethink Holiday Ads Amid Digital Marketing Upheaval
More and more consumers are steering clear of Facebook’s apps, which include Instagram and WhatsApp. Or they’re turning to new ones, like TikTok. CNBC