As consumers continue to flock to mobile devices for content, MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Come hear about the revolutionary new product that print publishers need to stay relevant digitally.
MPA is offering a 3-hour workshop with George Janson, President and Founder of Honest Insights and former Managing Partner, Director of Print at GroupM in New York City. With more than 20 years on the buy-side of the print media business working on brands such as Bayer, Chanel, Sears, Sony, Macy’s, Kraft and more, Janson is now sharing his insider knowledge and expertise with magazine media sales professionals.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more.
You are competing harder than ever for marketing dollars. Are you up-to-speed on the most valuable advertising sales strategies out there? Leaders in magazine media research, measurement, analytics and technology will share current insights and new tactics that will turn your time invested today into increased sales tomorrow.