MPA is offering a 3-hour workshop with George Janson, President and Founder of Honest Insights and former Managing Partner, Director of Print at GroupM in New York City. With more than 20 years on the buy-side of the print media business working on brands such as Bayer, Chanel, Sears, Sony, Macy’s, Kraft and more, Janson is now sharing his insider knowledge and expertise with magazine media sales professionals.
As consumers continue to flock to mobile devices for content, MAZ has developed Phoenix, a new mobile-first platform that converts all of a magazine brand’s content – print, web, video – into a branded, customized app. Come hear about the revolutionary new product that print publishers need to stay relevant digitally.
Join us for a compelling presentation on the power of magazine media. It is designed to give you data, information and inspiration to help you sell, and give you the language to address tough industry questions.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more.