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Magazine Publishers of America

Jul 30, 2010
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2010/11 Magazine Handbook
2010/11 Magazine Handbook
June 20, 2010

The latest Handbook provides 27 new pieces of third-party research and 60 pages of updated content on magazine advertising in one easy-to-access guide.

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Outstanding Magazine Ads - 2010 Kelly Awards Winners
Outstanding Magazine Ads - 2010 Kelly Awards Winners

San Francisco-based advertising agency Goodby, Silverstein & Partners is the winner of the Grand Prize Kelly for the campaign "Häagen-Dazs Five."

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Marketing Mix Modeling
Marketing Mix Modeling
March 22, 2010

A new MPA white paper examines how current marketing mix model inputs may be misrepresenting the impact of magazines in the media mix.

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Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good
Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good
November 30, 2009

A new summary sheet of all the resources available to understand how magazines work for advertisers is now available.

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News

MPA Scores Postal Victory for the Magazine Advertising
July 26, 2010
Magazine publishers and advertisers received good news earlier last week when the Postal Service implemented changes in mailing standards fought hard for by MPA. Now, certain types of ads mailed with magazines, such as supplements, product samples and ads containing electronics, will be a lot more cost-effective to mail.

Members Only Content SalesEdge
July 26, 2010
Engagement isn’t the same across all media!
This second installment in our Top Reasons to Advertise in Magazines series provides facts demonstrating magazines ability to engage consumers. For instance...

Magazines Post Gains in PIB Advertising Revenue and Pages in Q2
July 12, 2010
For the first time in nine quarters, both total magazine pages and rate-card-reported revenue posted gains, according to Publishers Information Bureau (PIB).

 

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New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

New Resource Proves Magazines Boost Ad Impact - Updated

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more

Updated Category-Specific Fact Sheets

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Update on Magazine Measurement Initiative

MPA has issued an update on its efforts to improve magazine audience measurement Read more

Hispanic/Latino Market Profile

The Hispanic/Latino Market Profile provides insights on this expanding market, offering an overview of Hispanic/Latino geographic trends... Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

2010/11 Magazine Handbook

The latest Handbook provides 27 new pieces of third-party research and 60 pages of updated content on magazine advertising in one easy-to-access guide. Read more

Under the Influence Online Campaign

New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more

Outstanding Magazine Ads - 2010 Kelly Awards Winners

San Francisco-based advertising agency Goodby, Silverstein & Partners is the winner of the Grand Prize Kelly for the campaign "Häagen-Dazs Five." Read more

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